IP Outreach in Practice > IP Crime
Overview
Organizer: | Business Software Alliance (BSA), National Association of Software & Services Companies (NASSCOM) |
Country/Territory: | India |
Language: | English Hindi |
Focus: | Software Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Campaign, Helpline / Hotline, Posters / Printed Materials, Print / Radio / TV PSAs, Training |
Target Audience: | SMEs, University Students |
Details
Anti-piracy marketing campaigns, including the "House of Cards" advertisement and rewards for reporting piracy; slogans: "Using Pirated Software has its side effects", "Over 200 businesses have been penny wise & pound foolish in using software"; "Speak up, don't cover up"
[Date Added/Updated: Jan 26, 2009]