IP Outreach in Practice > IP Crime
Overview
Organizer: | Business Software Alliance (BSA) |
Country/Territory: | Philippines |
Language: | English |
Focus: | Software Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Brochures / Guides, Campaign, Case Studies, Posters / Printed Materials, Training, Website |
Target Audience: | SMEs |
Details
"Follow SAM!" campaign encouraging companies to implement a good software asset management (SAM practice): "legalize, utilize, maximize"; benefits: one-year non-enforcement grace period from BSA-initiated enforcement actions, "SAM Advantage Certificate", free seminars
"Detox Your PC" campaign urging businesses to get rid of unlicensed software: "Detox Your PC to Keep Your Business Healthy"; poster slogans: "revitalize your productivity", "cleanse your system", "charge up your security", "relax with original software"
Links
http://www.bsa.org/country.aspx?sc_lang=en-PH
http://www.bsa.org/country/News and Events/Campaigns.aspx?sc_lang=en-PH
[Date Added/Updated: Dec 3, 2012]