IP Outreach in Practice > IP Crime
Overview
Organizer: | Cámara Nacional de la Industria Cinematográfica y del Videograma (CANACINE) |
Country/Territory: | Chile, International, Mexico |
Language: | Portuguese Spanish |
Focus: | Film Piracy |
Outreach Tools: | Campaign, Posters / Printed Materials, Print / Radio / TV PSAs |
Target Audience: | Consumers, Parents |
Details
- Anti film-piracy PSAs (2009/2010): "Buying pirated films says much about who you are - what do you think it says about you?" ("Comprar películas PIRATA habla mucho de quien eres - ¿qué crees que dice de ti?")
- "What are you teaching your children" ("¿qué le estás enseñando a tus hijos?") campaign: short films/ads in cinemas, television, video stores, magazines/newspapers, and on legal DVDs aimed at parents, making them conscious about "teaching" their children to violate IP
Slogan: "pirated movies look bad; but you look even worse as a father; what are you teaching your children?" ("las películas piratas se ven mal; pero tú como papá te ves mucho peor; ¿qué le estás enseñando a tus hijos?")
[Date Added/Updated: Dec 3, 2012]