IP Outreach in Practice > IP Crime


Organizer: Crime Stoppers Australia
Country/Territory: Australia
Language: English
Focus: Music Piracy
Outreach Tools: Awards / Scholarships / Grants, Cartoon Animations / Comics, Competitions, Films / Videos, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website
Target Audience: Kids / Tweens / Teens, School Teachers


"Frank Hardcase" (2008 Crime Stoppers school campaign, with support from the Attorney General's Department) animation and competition to create awareness amongst school-age children about the effects that illegally downloading or file sharing music have on the industry in Australia:

Spokescharacter: Frank Hardcase (the Internet’s hardest-hitting investigative journalist)

Anti-piracy creative competition for 9 to 15 year olds

Website content: TV commercial, fact sheets for download

[Date Added/Updated: Jan 13, 2010]