IP Outreach in Practice > IP Crime
Overview
Organizer: | Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) |
Country/Territory: | Mexico |
Language: | Spanish |
Focus: | Music Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Campaign, Clubs, Events, Films / Videos, Media Coverage, School Visits, Social media, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers, General Public |
Details
"Guardianes de la Música" ("Guardians of Music") project (launched in 2007): fans/fan clubs enrolled in the programme are asked to spot and report copyright infringing music by their favourite artists on the Internet (gold, platinum and diamond "medals" are handed out to the guardians reporting most infringing content)
Spokespersons include Myriam, Micky (Molotov), Paco Aveleyra, Imanol, Yahir and Belinda
Website includes spokespersons' videos and a blog
Links
http://guardianesdelamusica.blogspot.com/
http://www.amprofon.com.mx/guardianes.php?item=menuGuardianes&contenido=main
[Date Added/Updated: Mar 13, 2009]