IP Outreach in Practice > IP Crime

Overview

Organizer: Microsoft
Country/Territory: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, International, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Poland, Portugal, Republic of Korea, Romania, Russian Federation, Slovakia, Slovenia, Spain, Sweden, Taiwan Province of China, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America
Language: Arabic
Chinese
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hungarian
Italian
Japanese
Kazakh
Korean
Latvian
Lithuanian
Norwegian
Polish
Portuguese
Romanian
Russian
Slovak
Slovenian
Spanish
Swedish
Thai
Turkish
Ukrainian
Focus: Software Piracy
Outreach Tools: Brochures / Guides, Cartoon Animations / Comics, Films / Videos, Helpline / Hotline, Multimedia Products, Social media, Studies, Website
Target Audience: Consumers, General Public, Retailers

Details

"How to Tell" website, includes "Before You Buy - Understand the Dangers of Counterfeit" online software buyers guide, "Purchasing Genuine Microsoft Software" checklist, counterfeit galleries, FAQ, piracy reporting tool; objective: to raise awareness of customers and resellers about the risks of counterfeit software, to enable them to better protect themselves, and ensure their software licensing is in order


Microsoft "Genuine Software Initiative" (GSI) highlights the benefits of legal software and the risks of illegal software; includes updates or premium add-ons for legal users


"Protect Yourself from Piracy" website, including the "Know the Facts" section, featuring the "Genuine Fact Files" cartoons


Microsoft "Consumer Action Day" against software piracy (2009, 2010): marked the simultaneous launch of education initiatives and enforcement actions in more than 70 countries to help protect consumers and increase awareness of the risks of counterfeit software

[Date Added/Updated: Nov 23, 2012]