IP Outreach in Practice > IP Crime
Overview
Organizer: | International AntiCounterfeiting Coalition (IACC) |
Country/Territory: | United States of America |
Language: | Chinese English French German Italian Spanish |
Focus: | General Counterfeits |
Outreach Tools: | Campaign, Media Coverage, Newsletters, Posters / Printed Materials |
Target Audience: | Consumers, General Public, Tourists |
Details
"The real price of counterfeit goods" anti-counterfeiting campaign (2009; in cooperation with the New York City Mayor, the New York City Mayor's Office of Special Enforcement, and Los Angeles Sheriff Lee Baca); objective: to raise awareness about the negative effects counterfeiting has on the economy and its enormous societal costs (lost tax revenues, forced child labour, organized crime, funding of terrorist activities); features billboard ads in English, French, Spanish, Italian, German and Mandarin Chinese designed to reach millions of visitors and tourists; slogan: "When you buy counterfeit goods, you support criminal activity"
"The real price of counterfeit goods" anti-counterfeiting campaign to educate about the social costs of fake goods (2008, in cooperation with the New York City Comptroller); slogans: "When you buy counterfeit goods, you help produce deadly fake medicines"; “When you buy counterfeit goods, you support child labor”; “When you buy counterfeit goods, you cost your city $1 billion”; “When you buy counterfeit goods, you cost schools 1 billion dollars"
Slogan: "Get Real"
"Get Real" newsletter
Online counterfeit gallery
"Facts on Fakes" fact sheet
Links
http://cityroom.blogs.nytimes.com/2008/05/16/whats-even-worse-about-buying-fake-handbags/
http://www.iccwbo.org/uploadedFiles/BASCAP/Pages/PSA%20AD%20Mock%20Upsx.pdf
[Date Added/Updated: Jan 26, 2011]