IP Outreach in Practice > IP Crime


Organizer: International AntiCounterfeiting Coalition (IACC)
Country/Territory: Belgium, Canada, France, Germany, International, Mexico, Spain, United States of America
Language: English
Focus: General Counterfeits
Outreach Tools: Posters / Printed Materials, Print / Radio / TV PSAs, Studies, Website
Target Audience: Consumers, General Public, Tourists


"The real price of counterfeit goods" international anti-counterfeiting billboard campaign (2009; in cooperation with anti-counterfeiting groups in France [Unifab], Canada [Canadian Intellectual Property Council] and Mexico); objective: to raise awareness about the connexion between counterfeiting and organized crime; slogan: "When you buy counterfeit goods, you support criminal activity"

[Date Added/Updated: Nov 22, 2012]