IP Outreach in Practice > IP Crime
|Organizer:||International AntiCounterfeiting Coalition (IACC)|
|Country/Territory:||Belgium, Canada, France, Germany, International, Mexico, Spain, United States of America|
|Outreach Tools:||Posters / Printed Materials, Print / Radio / TV PSAs, Studies, Website|
|Target Audience:||Consumers, General Public, Tourists|
"The real price of counterfeit goods" international anti-counterfeiting billboard campaign (2009; in cooperation with anti-counterfeiting groups in France [Unifab], Canada [Canadian Intellectual Property Council] and Mexico); objective: to raise awareness about the connexion between counterfeiting and organized crime; slogan: "When you buy counterfeit goods, you support criminal activity"
[Date Added/Updated: Nov 22, 2012]