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IP Outreach in Practice > IP Crime

Overview

Organizer: Harper’s Bazaar Anticounterfeiting Alliance
Country/Territory: United States of America
Language: English
Focus: Apparel Counterfeits, General Counterfeits
Outreach Tools: Campaign, Competitions, Events, Films / Videos, Media Coverage, Social media, Website
Target Audience: Consumers

Details

Campaign: Fakes are never in Fashion™; objective: to expose the criminal activities connected to the sale of counterfeit luxury goods—child labor, drug trafficking, and even terrorism

"Faux Fragrances Are Never In Fashion" ads (2010)

Competitions: "Fake to Fabulous", "Fakes are never in Fashion" T-shirt design contest

Annual „Luxury Report” editorial investigations exposing the atrocities of the fake trade and focusing on the significance of purchasing authentic luxury products: "The Fight against Faux Fragrances" (2010), “The Fight against Fakes” (2009); “The Fake Trade” (2008), “The Fake Trade: Wanted for Stealing Childhoods” (2007); “The Human Cost of Fakes” (2006); “If you buy one of these fake bags, you are supporting child labor, organized crime, even terrorism...Bazaar investigates" (2005)

Blog

Event: annual anti-counterfeiting summit

Links

http://fakesareneverinfashion.wordpress.com/

https://twitter.com/NeverFakes

https://www.facebook.com/FakesAreNeverInFashion/info

http://www.harpersbazaar.com/

[Date Added/Updated: Nov 22, 2012]

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