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IP Outreach in Practice > IP Crime

Overview

Organizer: Business Software Alliance (BSA)
Country/Territory: United Kingdom
Language: English
Focus: Software Piracy
Outreach Tools: Brochures / Guides, Campaign, Interactive Games, Posters / Printed Materials, Print / Radio / TV PSAs, Website
Target Audience: SMEs

Details

"London" anti software piracy campaign (2009): regional initiative to raise awareness of software piracy’s impact, on businesses and the local economy, and informing companies about benefits of effective management; over 1.000 London companies are directly contacted and offered a "Software Health Check", encouraging them to complete and return a simple self-audit form

Brochure: "Thousands of Businesses have already been targeted"

Slogan: "Unlicensed software users. The net is closing in."

"Software Cluedo" advergame: the goal is to find out who is responsible for your company's illegal software activity in the shortest possible time; objective: to educate businesses on the risks associated with software piracy

Campaign: 30 Days Legalisation programme

Software audit tools

Links

http://global.bsa.org/glasgow/

http://www.bsa.org/london

[Date Added/Updated: Nov 22, 2012]

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