IP Outreach in Practice > IP Crime
Overview
Organizer: | City of New York (NYC) |
Country/Territory: | United States of America |
Language: | English |
Focus: | General Piracy |
Outreach Tools: | Films / Videos, Posters / Printed Materials, Print / Radio / TV PSAs, Social media, Website |
Target Audience: | Consumers, General Public, Kids / Tweens / Teens, University Students |
Details
"Create the Next Sport Contest" (2011): asks creative high school and college students in New York City to design the next public service announcement to address digital piracy and encourage teens and young adults to consider the impact of content theft
"Stop Piracy In NYC" multimedia campaign (2010/2011) raising awareness about the negative consequences piracy has on jobs; message: "help protect the nearly 700,000 workers who make their living working in and supporting the creative industries in New York City"; slogan: "Piracy doesn't work in NYC"
[Date Added/Updated: Sep 20, 2011]