IP Outreach in Practice > IP Crime


Organizer: Philip Morris GmbH
Country/Territory: Austria, Czech Republic, Germany
Language: German
Focus: General Counterfeits
Outreach Tools: Brochures / Guides, Posters / Printed Materials, Print / Radio / TV PSAs
Target Audience: Consumers


"Cheap, because they are bootleg? No! Cheap because they are counterfeit!" ( "Billig, weil geschmuggelt? Nein! Billig, weil gefälscht!") anti-counterfeit cigarettes campaign (2006); objective: to warn consumers about counterfeit cigarettes and encourage them to buy cigarettes only through legitimate channels

[Date Added/Updated: Mar 10, 2010]