IP Outreach in Practice > IP Crime
Overview
| Organizer: | Philip Morris GmbH |
| Country/Territory: | Austria, Czech Republic, Germany |
| Language: | German |
| Focus: | General Counterfeits |
| Outreach Tools: | Brochures / Guides, Posters / Printed Materials, Print / Radio / TV PSAs |
| Target Audience: | Consumers |
Details
"Cheap, because they are bootleg? No! Cheap because they are counterfeit!" ( "Billig, weil geschmuggelt? Nein! Billig, weil gefälscht!") anti-counterfeit cigarettes campaign (2006); objective: to warn consumers about counterfeit cigarettes and encourage them to buy cigarettes only through legitimate channels
Links
[Date Added/Updated: Mar 10, 2010]