IP Outreach in Practice > IP Crime


Organizer: Business Software Alliance (BSA)
Country/Territory: Australia, China, Hong Kong, China, India, Indonesia, International, Japan, Malaysia, Philippines, Republic of Korea, Singapore, Taiwan Province of China, Thailand
Language: English
Focus: Software Piracy
Outreach Tools: Films / Videos, Posters / Printed Materials, Social media, Website
Target Audience: General Public


"Superhero fighting software piracy" viral video (2009): encourages the public to take part in the fight against software piracy through the story of a man who tries to emulate Superhero characters in his desire to do something heroic; at the end of the day, he learned that he does not need incredible powers to be a Superhero: all he needed is the integrity and the courage to speak up against the use of pirated software in the workplace and thereby help create respect for intellectual property rights that would benefit the country as a whole

[Date Added/Updated: Feb 22, 2010]