IP Outreach in Practice > IP Crime
Overview
Organizer: | Malaysia Federation Against Copyright Theft (MFA©T) |
Country/Territory: | Malaysia |
Language: | English |
Focus: | Film Piracy |
Outreach Tools: | Brochures / Guides, Films / Videos, Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers |
Details
"Mr. Security" anti-piracy campaign (launched 2008): the movie industry in Malaysia has deployed a battalion of large, well-muscled fellows who are stationed at all points of entry to cinema halls nationwide - these intimidating characters, code-named “Mr. Security”, are employed solely to remind moviegoers that recording in cinemas is illegal; objective: to combat the illegal recording of movies in local cinemas
Brochure: "Illegal File-Sharing: The Risks aren't worth it"
[Date Added/Updated: Jan 13, 2010]