IP Outreach in Practice > IP Use and Awareness


Organizer: Amicus Legum
Country/Territory: India
Language: English
Focus: Intellectual Property
Outreach Tools: Brochures / Guides, Cartoon Animations / Comics, Clubs, Competitions, Curriculum Materials, Events, Posters / Printed Materials, School Visits, Social media, Training
Target Audience: Entrepreneurs, General Public, Kids / Tweens / Teens, School Teachers, SMEs, University Administrators, University Professors, University Students


IP awareness initiative: aims to raise awareness about IP and IP rights with focus on trademarks, copyright and patents, via capacity building and training initiative in schools; highlighting the dangers of buying and using counterfeit goods such as make-up, perfume, software, and consumables

Educational resources: a toolkit to help the public understand the importance of protecting and respecting IP and helping them learn about the commercial benefits of IP; developing teaching resources for training of teachers and developing an IP guide for students, aimed at middle and high school students; providing structured curriculum-linked sessions to help explain and explore IP with students across a range of subjects

Competitions and events: MAD AD - IP video contest, poster making competition, IP quiz

[Date Added/Updated: Mar 21, 2017]