Videos and other audio-visual assets are a great way to:
- Boost engagement in the World Intellectual Property Day campaign.
- Get target audiences thinking and talking about the campaign theme – IP and Youth: Innovating for a Better Future.
- Spread news of the campaign to their friends.
Videos are one of the many valuable communications tools. Where appropriate, they can be a great way to:
- Capture expressions of support (especially among thought leaders and other high-profile personalities for the campaign);
- Demonstrate that intellectual property is a powerful tool for young inventors, creators and entrepreneurs in all parts of the world to create economic value and advance their goals;
- Show how young people in your area are using their curiosity, energy and creativity and IP rights to find new and better solutions for a better future.
- Employ a medium already familiar to young people across the globe, many of whom are highly skilled in video creation for their own social media presences.
Producing a compelling video can be a relatively straightforward and low-cost task. But to be effective, it needs to be shot in a way that is engaging and fresh. Some tips include:
- Film in a style appropriate to the platform where the video will be posted - different social media platforms use landscape (16:9) formats, while others take vertical videos.
- Shoot steady video;
- Avoid unnecessary zooms and pans;
- Ensure proper lighting;
- Plan your interview;
- Capture good sound;
Below is a template to support you in developing video clips on World IP Day campaign-related themes.
Template:
First minute [focus on the activity of the young inventor, creator or entrepreneur and its impact]:
Entrepreneur
- Name of the inventor/entrepreneur [My name is/ ….]
- Individual explains:
- what their innovation/business is, the need it addresses, the problem it address and the market it targets;
- the impact/benefits generated;
- how IP rights have been useful in turning their idea, ambition, into reality.
Creator
- Name of creator/entrepreneur [My name is ….]
- Interviewee explains:
- the type of creative activity he/she is involved in;
- what inspired their work;
- why IP rights are essential to the business, (e.g., enable him/her to create value, generate income and employment, support the local/national economy).
Second minute [commentary on IP and endorsement/message for World IP Day]:
Interviewee comments on:
- Why young inventors/creators/entrepreneurs need to be IP aware
- How IP can enable inventors/creators/entrepreneurs to realize their ambitions, generate income, attract investors, create jobs, support community and national development, etc.
- Why people should celebrate World Intellectual Property Day and why it is important to raise awareness about IP and its advantages among young people.
Notes:
- The video should be no more than 2 minutes;
- The inventors/creator/entrepreneur should be filmed in their workspace or home or another locale that is relevant to their work, if possible;
- The clip should include shots of the inventor/creator at work or the entrepreneur’s business operations, if possible;
- The video should be sub-titled.
You are free to share your best videos with WIPO for possible use on WIPO’s channels. WIPO reserves the right to select the videos it publishes on its communications channels.
Technical requirements for videos you wish to send to WIPO:
- Minimum resolution: HD 1280x720, landscape mode, as a .MOV or .MP4 video file.
- For posting on your World Intellectual Property Day web pages, the edited video segment should be dressed with the World Intellectual Property Day intro/outro assets available for download from the social media kit by mid-February.
- Any video assets that you may wish to send to WIPO must comprise:
- Your edited video;
- A clean master version (no intro, no title, subtitles/captions, no outro). An edited video segment sent to WIPO is a clean master version (no intro, no title and subtitles/captions, no logo, no outro);
- An English translation or transcript of the dialogue/narration.
- If you need to incorporate a logo into the video (e.g., end-credits), please send a high-resolution image file (.png) with transparent background.
