Design is where function meets form. From tables to telephones, industrial design is one of the key factors that attracts consumers to a product, or leads them to prefer using one product over another.
- Design drives consumer choice – Consumers search for products that work well and are good-looking at the same time. The “look” or appearance of a product can play a major role in the consumer’s purchase decision.
- Design is relevant to all businesses – The appearance counts, whatever the product, from household items, cars and communication equipment to lighting apparatus, packaging and containers.
- Design is evolving – New technologies linked, in particular, to the Internet and social media have triggered the creation of new types of designs, such as graphical user interfaces (GUIs) and icons.