Take your ideas to market

World Intellectual Property Day 2021 – Promotion Toolkit

World Intellectual Property Day is a great opportunity to get people interested in issues relating to intellectual property (IP).

While WIPO promotes a general theme each year, it is up to you to decide how best to use the event to make a splash, or to meet your organization’s own public awareness raising goals.

This toolkit offers a selection of resources to enable you to create your own campaigns.

  • SMEs are the backbone of the global economy. They account for around 90 percent of all businesses worldwide and are essential contributors to job creation and economic development.
  • When economic recovery from the fallout of COVID-19 is a priority, World IP Day 2021 shines a light on how SMEs can use their IP assets to build stronger, more competitive, and resilient businesses and create jobs.
  • IP is a powerful tool for SMEs in all parts of the world to create economic value and advance their business goals.
  • With IP rights, an idea can be turned into a business opportunity that generates value, creates employment, and enriches the market offering consumers a broader choice of new and better products and services.
  • With IP, businesses create value and can do better, communities can thrive, and national economies can prosper.
  • This year’s World IP Day campaign maps key IP-related issues that come into play when taking ideas to the market. We explore the practical IP issues and challenges that will arise on that journey and how to manage them. We take a closer look at identifying, protecting, and leveraging IP assets for business growth, the business opportunities that can flow from IP licensing, and the range of options available to finance innovation.
  • World IP Day 2021 also highlights the central role that WIPO and national and regional IP offices worldwide play in creating a favorable landscape for SMEs to drive innovation and creativity, power economic recovery, and create employment.

Suggested virtual activities for World IP Day

In light of the on-going COVID-19 pandemic, World IP Day 2021 is being promoted as a virtual campaign.

What can my organization do?

...to engage the public

  • Run online essay competitions for young people on themes relating to IP, small- and medium-sized enterprises (SMEs), innovation, piracy and counterfeiting, etc.
  • Celebrate the work of a successful SME, entrepreneur, inventor, artist, designer, etc., online.
  • Run virtual workshops to inform specific users or potential users – entrepreneurs, artists, performers, photographers, musicians, inventors, etc. – about intellectual property (IP) rights, how they work and the IP services that are available.
  • Create and make available online locally-focused IP Day publicity materials, such as posters, brochures, and broadcast spots that explain the important role that SMEs play in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.
  • Post an IP Day banner on the web portal of your IP or copyright office.
  • Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
  • Promote your IP Day activities through social media using the #WorldIPDay hashtag, live event updates and Twitter chats.
  • Run an online photo competition in line with the main theme to highlight how copyright works in practice and how it can support creators.
  • Find a spokesperson or create a spokes-character and feature them online.
  • Produce and post online interviews, videos, podcasts, etc., featuring entrepreneurs, artists and inventors talking about their work and how it relates to IP.
  • Release studies, statistical data, surveys, etc., about SMEs that have built their success around IP, the IP services available to SMEs, the damage caused by counterfeiting and piracy, attitudes towards innovation, etc.
  • Team up with a local law firm or academic institution to organize a free IP consultation or Q&A session on your social media channels or other online platforms for people interested in learning about the best ways to take their ideas to market and protect their IP assets.
  • Launch a social media campaign encouraging budding and established entrepreneurs/creators to share their experiences of using the IP system and their views on how they would like to see the system evolve (via traditional blog posts, video blog entries, etc.).
  • Explain the role of IP for SMEs.

...to engage the media

  • Work with local newspapers and media outlets to publish editorials and articles on IP- and SME-related themes, such as IP valuation, IP finance, IP infringement, IP licensing, IP infringement.
  • Get in touch with radio and television stations to broadcast discussion programs about the critical role the SMEs play in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.
  • Hold a virtual press conference on your IP Day activities.
  • Produce digital-press packs with easy-to-digest facts and figures for time-pressed journalists.

...to engage businesses

  • Run virtual workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system and other topics such as IP valuation, IP finance, IP infringement, IP licensing, IP infringement.
  • Work with local inventors' associations or designers to announce SME invention or design awards.

...to engage schools/universities

  • Hold webinars or online conferences in universities to build awareness of the benefit of IP among students, faculty and researchers.
  • Mark IP Day in schools with: digital invention competitions to solve common problems; or video presentations by entrepreneurs, inventors, artists, etc. on how IP supports them and their enterprises.