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All Articles in Madrid – The International Trademark System
Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Iconic handbags: how to protect fashion’s most beloved icons with IP
Iconic handbags never go out of style but are often counterfeited. Find out how fashion brands can protect designer handbags with IP rights.
Nation branding: beyond a cosmetic symbol
Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand.
Eco Panplas: better recycling of lubricant containers
Find out how the award-winning solution developed by Eco Panplas, a small Brazilian company is helping to make the recycling of machine lubricant containers cleaner, safer and more cost-effective.
Developing and protecting your online brand: tips for the new entrepreneur
You’ve done it! Developed an online store, connected to a You Tube channel, developed an app, lined up some investors and developed great content and merchandise. Here are some practical tips for a new entrepreneurs when they are developing an online brand.
Trademarks in outer space: supporting the off-world economy
Is the time ripe to revisit trademarks and other IP rights in space?
Mauricio de Sousa Productions: comic success underpinned by intellectual property
Did you grow up with “Monica’s Friends?” Founded over 70 years ago, Mauricio de Sousa Productions has become one of Brazil’s most successful comic book and animation publishers. What role has intellectual property played in this success?
The path to protection – good trademark strategies start at the beginning
Legal guidance is critical to introducing a new brand successfully and smoothly. Strategic trademark consultant Kathryn Park, former General Counsel for Brand Management at GE, offers lawyers some practical tips on how to conduct an effective trademark search before unveiling a new product.
Introducing WIPO PROOF: an interview with Francis Gurry
WIPO Director General Francis Gurry on WIPO PROOF, the latest in the Organization’s suite of IP business services.
KidZania: get ready for a better world
An interview with KidZania Mexico CEO on the company's success built around children’s love of role-play.
GII 2019: Creating healthy lives – the future of medical innovation
The recently launched 2019 edition of the Global Innovation Index (GII) reveals the latest global ranking of countries on their innovation performance. It also explores the future of medical innovation. WIPO’s Sacha-Wunsch-Vincent, a co-editor of the report, discusses some of its key findings.
Plain packaging of tobacco products: landmark ruling
The first ever WIPO IP Judges Forum in November 2018 enabled IP judges from many countries to explore different approaches to some of the common challenges they face in adjudicating IP disputes in the fast-paced digital economy.
GII 2018: Energizing the world with innovation
Find out more about the key findings of the 2018 edition of the Global Innovation Index and how the global energy landscape is changing.
The role of IP rights in the fashion business: a US perspective
Find out more about the role that IP rights play in the fashion industry and what are some of the challenges and opportunities ahead for fashion law in the digital age.
Pioneering fog-harvesting technology helps relieve water shortages in arid regions
A pioneering new water technology called the CloudFisher® offers communities facing severe water shortages in arid coastal or mountainous regions an affordable and sustainable source of clean water.
Curaçao celebrates 125 years of trademark history
This year, the small Caribbean island of Curaçao is celebrating 125 years of trademark history, and the fact that it was one of the first countries in the region to establish a fully operational trademark registration system.
A fresh look at the Olympic properties
In the wake of As the XXIII Olympic Games in PyeongChang, Republic of Korea get under way in February 2018, what role do IP rights play in generating the funds required to organize one of the largest sporting events in the world?
A toast to Ya Kun’s IP-driven success
Ya Kun is a Singapore-based coffee and toast chain with outlets across Asia. Executive Chairman Adrin Loi explains how IP has been central to the business’s expansion.
Tracking the value of intangibles
What is intellectual property worth? The recently launched World Intellectual Property Report 2017 offers fresh evidence about the role of intangible capital in global value chains.
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