Showing 124 results for
All Articles in Trademarks
Owning the celebration: signature moves in the age of synthetic media
Savvy athletes are increasingly registering their signature poses as figurative marks. But with AI able to replicate and commercialize individuals’ movements, is trademark law in need of an update?
India’s first smell mark: Sumitomo rose-scented tires
Rose-scented tires made trademark history in India as the country's first olfactory mark. It is a vehicle for innovators to use smell as an IP asset and a roadmap for other global economies.
Fashion in TV shows: Emily in Paris’ outfits
An inside look at fashion in TV shows: how Emily in Paris protects its outfits using intellectual property rights.
Call for submissions to WIPO Magazine on Sports and IP
We are excited to announce an open call for pitches for the next special issue of WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the world of sports.
Examining patents, trademarks & designs: the art of IP examiners
Assessing patent, trademark, geographical indication and design applications is the skilled work of IP examiners. Discover the critical role they play in the IP system.
Taylor Swift trademark strategy: a model for artist IP protection
From The Life of a Showgirl to cat names: Learn how Taylor Swift's 400+ trademark filings and sweeping IP strategy offer lessons for artists worldwide.
Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
V’ghn: Grenada’s prince of Soca music and WIPO’s newest IP Youth Ambassador
Grenada's rising Soca star V'ghn is emerging on the global stage not just through his growing follower base, but now as the latest IP Youth Ambassador for WIPO. Discover his insights on how musicians can transform their artistry into lasting livelihoods.
Beyond music rights: how K‑pop fandoms rally around intellectual property
K‑pop fans aren’t just consumers – they’re IP investigators who scan databases to determine their idols’ next moves. Meanwhile, the industry extends its IP strategy to capitalize on these super-engaged fandoms.
How Al Sadu Society is weaving IP into the promotion of traditional textiles in Kuwait
This non-profit is using IP to preserve and promote traditional Al Sadu weaving in Kuwait and beyond and is breathing new life into an ancient Arabian craft.
Call for submissions to WIPO Magazine on Music and IP
We are excited to announce an open call for pitches for a special issue of the WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the vibrant global music industry and local scenes.
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Iconic handbags: how to protect fashion’s most beloved icons with IP
Iconic handbags never go out of style but are often counterfeited. Find out how fashion brands can protect designer handbags with IP rights.
Nation branding: beyond a cosmetic symbol
Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand.
Goho App: helping Zimbabwe’s young farmers tackle climate change
Find out how the Goho App is helping to educate young farmers tackle the effects of climate change in Zimbabwe.
Eco Panplas: better recycling of lubricant containers
Find out how the award-winning solution developed by Eco Panplas, a small Brazilian company is helping to make the recycling of machine lubricant containers cleaner, safer and more cost-effective.
Young Saudi designer adds a contemporary feel to traditional Al Sadu weaving
Find out how Young Saudi designer, Noura Al-Omair, is adding a contemporary feel to traditional Al Sadu weaving.
Developing and protecting your online brand: tips for the new entrepreneur
You’ve done it! Developed an online store, connected to a You Tube channel, developed an app, lined up some investors and developed great content and merchandise. Here are some practical tips for a new entrepreneurs when they are developing an online brand.
How the boy band BTS is using IP to build its legacy
The Korean boy band, BTS, is one of the most successful groups of all time. Find out how the band is leveraging its IP rights to build a fun-filled universe of music and content that offers fans multiple ways to engage.
Trademarks in outer space: supporting the off-world economy
Is the time ripe to revisit trademarks and other IP rights in space?
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