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Football derbies: who owns trademarks like “El Clásico” or “Fla-Flu”?
Historic football rivalries often get their own grand titles, such as “El Clásico”. But when a derby becomes an IP asset unto itself, who gets to own its name?
Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
Beyond music rights: how K‑pop fandoms rally around intellectual property
K‑pop fans aren’t just consumers – they’re IP investigators who scan databases to determine their idols’ next moves. Meanwhile, the industry extends its IP strategy to capitalize on these super-engaged fandoms.
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Grumpy Cat: the feline who grew a business empire with IP rights
The intriguing tale of how two entrepreneurs in the United States and a disgruntled-looking cat made a fortune through astute use of IP rights.