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India’s first smell mark: Sumitomo rose-scented tires

Rose-scented tires made trademark history in India as the country's first olfactory mark. It is a vehicle for innovators to use smell as an IP asset and a roadmap for other global economies.

Green-nickel extraction: Baniql's IP scaling strategy

Baniql, the climate-tech startup using IP to scale up its climate technologies. Discover how its patent strategy helped raise millions for breakthrough green tech.

Building tomorrow’s food system: how agri-biotech innovators use IP strategically

Three companies show how innovation, IP and commercial strategy can make agriculture safer while benefiting public health and the environment.

Taylor Swift trademark strategy: a model for artist IP protection

From The Life of a Showgirl to cat names: Learn how Taylor Swift's 400+ trademark filings and sweeping IP strategy offer lessons for artists worldwide.

V’ghn: Grenada’s prince of Soca music and WIPO’s newest IP Youth Ambassador

Grenada's rising Soca star V'ghn is emerging on the global stage not just through his growing follower base, but now as the latest IP Youth Ambassador for WIPO. Discover his insights on how musicians can transform their artistry into lasting livelihoods.

Beyond music rights: how K‑pop fandoms rally around intellectual property

K‑pop fans aren’t just consumers – they’re IP investigators who scan databases to determine their idols’ next moves. Meanwhile, the industry extends its IP strategy to capitalize on these super-engaged fandoms.

Unlocking the power of intellectual property in medical technology

AI-powered brain scanners or portable ultrasound devices are revolutionizing health care. New medtech startups can bring these life-changing technologies to patients worldwide but must protect their assets first.

Designing with Life: Biofabricate's Suzanne Lee Envisions a “New Material World”

"We need a material revolution, and we need it now,” says Suzanne Lee, CEO and Founder of Biofabricate, a “sustainable biomaterial innovation” boutique that is educating companies on how to use micro-organisms to create a “new material world.”

Strategies To Improve Gender Equity in IP Development and Commercialization

New research from WIPO reveals that the gender gap in patenting is closing. However, progress hinges on scaling promising government policies and programs and concrete action to improve IP diversity within organizations.

Designer Shaik brings Arabian heritage to the international market

Born out of a dream to build a brand that embodies opulence and distinction, Bahrain-based company Designer Shaik Inc. specializes in the design, product development, production and marketing of luxury products, including perfume, timepieces and fashion accessories.

Protecting trade secrets: how organizations can meet the challenge of taking “reasonable steps”

Trade secrets are widely used by businesses across the economy to protect their know-how

Risky business: the five biggest IP mistakes startups make

Starting a business is a daunting task. It’s not for the faint hearted. Sometimes these businesses achieve great success, sometimes they fail. Here are the most common reasons why.

Nursery feeding made simple

British inventor and entrepreneur Mandy Haberman is a 21st-century mother of invention. She explains how intellectual property has enabled her to develop and expand her company, Haberman Baby.

Grumpy Cat: the feline who grew a business empire with IP rights

The intriguing tale of how two entrepreneurs in the United States and a disgruntled-looking cat made a fortune through astute use of IP rights.

Intellectual property and development: the ASEAN story

On the 50th anniversary of the establishment of the Association of Southeast Asian Nations (ASEAN), Ambassador Evan P. Garcia of the Philippines traces the bloc’s evolution and the central role that intellectual property continues to play in the region’s development.

Thinking out of the box to change consumer behavior