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“Win Well”: How Sport and IP Strengthen Australia’s Nation Brand
Fiona de Jong, former CEO of the Australian Olympic Committee, on nation branding, sports governance, intellectual property (IP) and how Australia is preparing for the Brisbane 2032 Olympic and Paralympic Games.
IP offices of the 21st century
This article is part of our archive, offering insights from past editions. Continue reading to discover how intellectual property can foster creativity, innovation and social progress.