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All Articles in Sports
IP and sports: Ready, set, innovate
Celebration moves as trademarks. AI replicating athletes. Music on the ice. Our 2026 issue explores the IP rights working to keep sports moving.
The technology and patents behind the Paralympic Winter Games
The recent Paralympic Winter Games demonstrated notable advances in parasport technology. These innovations enhance competition and excitement and deliver benefits beyond the Games themselves.
Owning the celebration: signature moves in the age of synthetic media
Savvy athletes are increasingly registering their signature poses as figurative marks. But with AI able to replicate and commercialize individuals’ movements, is trademark law in need of an update?
How fitness equipment design shapes performance
Sports-related industrial design filings are on the rise. And when it comes to protecting key innovations such as adjustable dumbbells, the Hague System does a lot of heavy lifting.
Cheerleading music licensing in sports: ClicknClear’s Chantal Epp
Discover how a two-time world champion cheerleader is giving athletes and sports event organizers easy access to music, while ensuring fair pay for creators.
Call for submissions to WIPO Magazine on Sports and IP
We are excited to announce an open call for pitches for the next special issue of WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the world of sports.
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Resolving Video Games and eSports Disputes: How Can WIPO's Alternative Dispute Resolution Options Help?
Video games and eSports are thriving and fast becoming an important contributor to the global economy. But with such dynamism comes an increasing risk of disputes. Can alternatives to court litigation, like mediation and arbitration, offer stakeholders a more flexible, speedy and cost-effective dispute resolution option?
Sports diplomacy, nation branding and IP go hand in hand in Qatar
Qatar is making history as the first Arab country to host the FIFA World Cup. This high profile sporting event strategically elevates the country’s national brand through sports diplomacy and as a center of excellence in the Middle East.
Esports: an overview of a new(ish) frontier in digital entertainment
Esports are growing in popularity, with the expanding esports industry expected to generate USD 1.38 billion in 2022 according to Newzoo. Andrea Rizzi explores the legal complexity surrounding e-sports and the need for a balanced and effective governance system.
Shenzhen Shokz: Bone conduction technology for a new listening experience
Pioneering bone conduction technology developed by Shenzhen Shotz offers users a new listening experience. Find out how the company’s commitment to innovation and its robust IP strategy are enabling it to thrive.
Competing in winter sports with one leg and a prosthetic: game on for parathletes at Beijing 2022
Before special sports prostheses came along, winter paralympic athletes found it difficult to put in their very best performances on the slopes.
Innovative prostheses positively change the Paralympics
In late summer 2021, athletes with disabilities from around the world competed at the Tokyo 2020 Paralympic Games. Maja Hoock, Manager of Corporate Communications Research and Development (R&D) at the leading German prosthetics company, Ottobock, explains how IP-protected sports prostheses help athletes make the most of their abilities.
Paralympian Rory Cooper drives innovation for people with disabilities
Rory Cooper, a Paralympian and a serial inventor, is committed to improving the quality of life and participation of people with disabilities through engineering and technology. Find out about his pioneering work and helps ensure his inventions reach the market and help people.
Meet the designer of the Olympic torch for the 2020 Tokyo Olympic Games
World-renowned contemporary Japanese artist and designer Tokujin Yoshioka, who designed the Olympic torch for the 2020 Tokyo Olympic Games, unpacks the symbolism of his design and the message of hope it conveys.
Enda: Kenya’s first home-grown running shoe
Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a business making running shoes in Kenya.
With Teqball the world is curved
Teqball is an ingenious new ball game that is taking the world of football by storm. Teqball’s Gergely Muranyi, talks about the importance of intellectual property to the company’s ambitions to make teqball a global sport.
The IP journey of an Olympic Games
When most people think about the Olympic Games, they wonder who will be the next Usian Bolt or Yelena Isnbaeva. But have you ever thought about how intellectual property rights help athletes achieve their remarkable performances, and even make the Games possible?
Intellectual property rights: driving global sports
The Sports Rights Owners’ Coalition represents more than 50 international, European and national sports bodies across a range of sports. Its Chairman, Mark Lichtenhein considers the real value that intellectual property rights bring to the sports sector and their crucial importance to the future of sports.
Beyond the signal: a view from China on the copyright protection of live sports programming
Since the late 1970s, broadcasters have played a key role in promoting the popularity of sports among Chinese fans. Television ratings have gone up along with advertising revenues, but the survival and development of the live sports broadcast business is under threat from high levels of signal piracy.
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