José Filipe Torres is a nation and city branding expert, consultant, and spokesperson. He is the CEO and founder of Bloom Consulting, a global firm specializing in nation and city branding, which he founded in 2003 and is based in Madrid, Spain.
Fiona de Jong, former CEO of the Australian Olympic Committee, on nation branding, sports governance, intellectual property (IP) and how Australia is preparing for the Brisbane 2032 Olympic and Paralympic Games.