Mention paper, and most of us will think of notebooks. But its uses extend far beyond note-taking and jamming printers. From bank notes to books, wet wipes to wallpaper, many of us depend on paper products every day, often without realizing it. Globally, the paper product industry is worth more than USD 800 billion, and is expected to top USD 1 trillion by 2025.
Daio Paper Corporation
The Daio Paper Corporation is a Japanese company that manufactures a broad range of paper products. Founded in 1943 on the island of Shikoku, the company first made a name for itself as a producer of newspapers and paperboard. Since the 1970s Daio Paper has expanded into the sanitary paper market with the manufacture of tissue paper, toilet paper and, more recently, absorbent products such as baby diapers. The past decade has seen the company open diaper factories in Thailand, China and Indonesia, and begin full-scale overseas expansion to build its portfolio.
The sanitary paper market has opened up new sales channels and opportunities for Daio Paper. However, in such a big and rapidly expanding industry it can be difficult for a business to distinguish itself from competitors. Creating and maintaining a distinct corporate identity and brand is therefore essential if a company wants to stand out from the crowd and earn recognition and loyalty from customers.
