Collective Marks as a Tool for Development

Collective Marks are trademarks owned and used by members of a collective.

WIPO is carrying out a project that aims to empower entrepreneurs and SMEs in developing countries to use this intellectual property (IP) tool to add value to their products and services.

Four countries are participating in the project: Bolivia, Brazil, Tunisia, and the Philippines.

In each of these countries, the project team has selected a group of entrepreneurs as pilots. The project will help them develop and register a collective mark for their products. Participation in training and awareness-raising activities will help stakeholders better understand how to use this branding tool to market their products collectively.

collective marks
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Using a collective mark enables producers in rural areas to add value to their local products by working together.

Activities

Information Events on Collective Marks

Information Events on the potential benefits of the use of collective marks were held in the Philippines (April 2021), Tunisia (June 2021) and Brazil (July 2021).

Participants (local authorities and producers) learned about the project, its goals, the main elements of a collective mark, and the way forward. They also had the opportunity to share their needs, interests, and concerns.

Video: Watch the July 2021 information event in Brazil.

Workshops with groups of producers

Workshops have been taking place with the selected groups of producers in the Philippines, Tunisia, and Brazil since August 2021.

These more informal activities focus on working closely with the producers to reflect on the main features of their future collective mark, such as the regulations governing the use of the mark, the logo, etc.

Video: Watch the September 2021 workshop in Brazil.

Project background

WIPO's Committee on Development and Intellectual Property (CDIP) commissioned the project after Bolivia submitted a proposal. The proposal was initially presented to the 23rd session of the Committee (May 2019), and it was approved by the 24th session (November 2019).

The Committee is pursuing this project as part of its efforts to implement WIPO’s Development Agenda effectively.

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Development Agenda

The Collective Marks project contributes to the implementation of WIPO’s Development Agenda Recommendations, in particular number 1, 4 and 10.

Producer profiles

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Bolivia

In Bolivia, the project is in the process of selecting its pilot group of producers. The WIPO project team and its national partners will soon meet with relevant institutions and entities to discuss which productive sectors could benefit from the project.

In addition, they will identify potential groups of producers for the pilot program. Following the completion of those meetings, a thorough evaluation will be conducted to reach a final decision and begin the next phase of the project.

(Photo: WIPO)

Brazil

In Brazil, the project is working with the association APAFE (Associação dos Produtores Agroextrativistas da Floresta Nacional de Tefé e Entorno), located in Tefé and Alvarães, in the Amazon region. Their main products are cassava flour and derived products, honey, and oils.

APAFE, comprised of more than 420 producers, works to improve the life quality of the population of this area, scattered in small communities along the river in Tefé National Forest (Floresta Nacional de Tefé).

(Photo: iStock / Getty Images Plus)

The Philippines

In the Philippines, the selected group is comprised by producers, processors and traders in the Bicol Region, under the umbrella of the association OK Bicol (OKB).

The collective mark will cover Pili Nut (a nut that grows in the volcanic soil of the Philippines) and Pili-based products, including food, cosmetics, wearables, etc.

(Photo: iStock / Getty Images Plus)

Tunisia

In the case of Tunisia, the project is working in the mountainous region of Ghardimaou, Jendouba, with a group of producers of honey, honey-derived products, essential oils, and other local products.

Efforts are underway to guide the producers in the creation of an association, which will later register the collective mark.