Class 35

Advertising; business management, organization and administration; office functions.

Explanatory Note

Class 35 includes mainly services rendered by persons or organizations principally with the object of:involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.help in the working or management of a commercial undertaking, orhelp in the management of the business affairs or commercial functions of an industrial or commercial enterprise,as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

This Class includes, in particular:


- the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
- advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts;
- shop window dressing;
- public relations services;
- production of teleshopping programmes;
- organization of trade fairs and exhibitions for commercial or advertising purposes;
- search engine optimization for sales promotion;
- commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services;
- administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services;
- commercial administration of the licensing of the goods and services of others;
- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
- office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services.

This Class does not include, in particular:


- financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36);
- real estate management (Cl. 36);
- stock brokerage services (Cl. 36);
- transportation logistics (Cl. 39);
- energy auditing (Cl. 42);
- graphic design of promotional materials (Cl. 42);
- legal services in relation to the negotiation of contracts for others (Cl. 45);
- licensing of intellectual property, legal administration of licences, copyright management (Cl. 45);
- registration of domain names (Cl. 45).

Language	Modification	Basic No.	Indications
en	change	350008	Unchanged
en	change	350024	Unchanged
en	change	350112	Unchanged
en	change	350119	Unchanged
en	addition	350166	business consulting services for digital transformation
en	addition	350167	business intermediary services relating to the matching of various professionals with clients
en	addition	350168	reception services for visitors [office functions]
en	addition	350169	preparation of business profitability studies
en	addition	350170	providing telephone directory information
en	addition	350171	arranging subscriptions to electronic toll collection [ETC] services for others
en	addition	350172	conducting of commercial events
en	addition	350173	data processing services [office functions]
en	addition	350174	rental of cash registers
en	addition	350175	lead generation services
en	addition	350176	computerized management of medical records and files
en	addition	350177	online ordering services in the field of restaurant take-out and delivery
en	addition	350178	advertising services to create brand identity for others
en	addition	350179	promotion of goods through influencers
en	addition	350180	influencer marketing

1	2	3	4	5	6	7	8	9	10
11	12	13	14	15	16	17	18	19	20
21	22	23	24	25	26	27	28	29	30
31	32	33	34

35	36	37	38	39	40	41	42	43	44
45

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Class 35

Explanatory Note