Class 35

Advertising; business management; business administration; office functions.

Explanatory Note

Class 35 includes mainly services rendered by persons or organizations principally with the object of:

1. help in the working or management of a commercial undertaking, or

2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise,

as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

This Class includes, in particular:


- the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
- services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.

This Class does not include, in particular:


- services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services).


350131 administration of consumer loyalty programs
350128 administration of frequent flyer programs
350154 administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]
350095 administrative processing of purchase orders
350165 administrative services for medical referrals
350069 administrative services for the relocation of businesses
350039 advertising / publicity
350047 advertising agency services / publicity agency services
350077 advertising by mail order
350104 production of advertising films
350070 rental of advertising space
350087 rental of advertising time on communication media
350130 appointment reminder services [office functions]
350129 appointment scheduling services [office functions]
350030 auctioneering
350003 bill-posting
350125 rental of billboards [advertising boards]
350015 book-keeping / accounting
350048 advisory services for business management
350032 business appraisals
350017 business auditing
350029 business efficiency expert services
350002 business inquiries
350136 business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
350033 business investigations
350018 business management and organization consultancy
350001 business management assistance
350020 business management consultancy
350115 business management for freelance service providers
350078 business management of hotels
350079 business management of performing artists
350124 business management of reimbursement programmes for others / business management of reimbursement programs for others
350105 business management of sports people
350036 business organization consultancy
350118 business project management services for construction projects
350041 business research
350062 professional business consultancy
350065 providing business information
350119 providing business information via a web site
350096 commercial administration of the licensing of the goods and services of others
350006 commercial information agency services
350114 commercial intermediation services
350159 commercial lobbying services
350025 commercial or industrial management assistance
350110 providing commercial and business contact information
350093 providing commercial information and advice for consumers in the choice of products and services
350142 competitive intelligence services
350080 compilation of information into computer databases
350100 compilation of statistics
350135 compiling indexes of information for commercial or advertising purposes
350061 computerized file management
350139 consultancy regarding advertising communication strategies
350138 consultancy regarding public relations communication strategies
350164 consumer profiling for commercial or marketing purposes
350157 corporate communications services
350007 cost price analysis
350086 data search in computer files for others
350023 demonstration of goods
350121 development of advertising concepts
350024 direct mail advertising
350008 dissemination of advertising matter
350028 distribution of samples
350016 drawing up of statements of accounts
350063 economic forecasting
350012 employment agency services
350064 organization of exhibitions for commercial or advertising purposes
350103 organization of fashion shows for promotional purposes
350144 financial auditing
350149 gift registry services
350005 import-export agency services
350151 interim business management
350098 invoicing
350101 layout services for advertising purposes
350143 market intelligence services
350031 market studies
350106 marketing
350155 marketing in the framework of software publishing
350051 marketing research
350156 media relations services
350049 modelling for advertising or sales promotion
350116 negotiation and conclusion of commercial transactions for third parties
350140 negotiation of business contracts for others
350088 news clipping services
350076 arranging newspaper subscriptions for others
350013 office machines and equipment rental*
350158 rental of office equipment in co-working facilities
350084 online advertising on a computer network
350147 online retail services for downloadable and pre-recorded music and movies
350145 online retail services for downloadable digital music
350146 online retail services for downloadable ring tones
350120 provision of an online marketplace for buyers and sellers of goods and services
350066 opinion polling
350152 outdoor advertising
350122 outsourced administrative management for companies
350097 outsourcing services [business assistance]
350113 pay per click advertising
350067 payroll preparation
350019 personnel management consultancy
350068 personnel recruitment
350009 photocopying services

EDITION-VERSION

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Class 35

Explanatory Note