Class 35 services are those provided by persons or organizations that directly assist in the operation and management of another commercial or industrial enterprise. Simply because an enterprise conducts some kind of business, it does not mean that the activity of that enterprise is in Class 35. If that were the case, all businesses, regardless of their specific activities, would provide Class 35 services. Services that may further the activities of a business but do not relate directly to the operation or management of a commercial or industrial enterprise belong to other classes. Some examples are various financial and insurance services in Cl. 36, telecommunications services in Cl. 38, transport services in Cl. 39, training services in Cl. 41, and so forth.
Administrative services relating to the "registration, transcription, composition, compilation or systemization of written communications and registrations" and to compilation of data belong to Class 35. If a service is administrative in nature, for example, appointment scheduling services, it is normally classified in Class 35 even if it is ancillary to services in other classes.
Whilst the sale of goods is not considered to be a service in itself, activities relating to the bringing together of goods enabling customers to view and purchase them are in Class 35. This can be in physical retail outlets, through mail order catalogues or by means of online retail stores. This is also the case for digital goods such as music.
Advertising is one of the key services in Class 35 and services which are conducted for advertising purposes usually belong to Class 35 even if they can be classified in another class when not for advertising purposes. For example, scriptwriting services are generally classified in Cl. 41 but such services belong to Class 35 when for advertising purposes. It should be noted, however, that although design of advertising materials is considered to be an advertising service in Class 35 as it relates to the creation of the intangible elements of an advertising concept, the graphic design of promotional materials is in Cl. 42 as that is the correct class for graphic design services.