WIPO Arbitration and Mediation Center
ADMINISTRATIVE PANEL DECISION
Philip Morris Products S.A. v. Mehmet Cam
Case No. D2020-0557
1. The Parties
The Complainant is Philip Morris Products S.A., Switzerland, represented by D.M. Kisch Inc., South Africa.
The Respondent is Mehmet Cam, Turkey.
2. The Domain Name and Registrar
The disputed domain name <magazamiqos.com> (the “Domain Name”) is registered with Atak Domain Hosting Internet ve Bilgi Teknolojileri Limited Sirketi d/b/a Atak Teknoloji (the “Registrar”).
3. Procedural History
The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on March 6, 2020. On March 6, 2020, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On March 7, 2020, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on March 11, 2020, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on March 12, 2020.
The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).
In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on March 18, 2020. In accordance with the Rules, paragraph 5, the due date for Response was April 7, 2020. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on April 8, 2020.
The Center appointed Mathias Lilleengen as the sole panelist in this matter on April 14, 2020. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.
4. Factual Background
The Complainant is part of Philip Morris International Inc. (“PMI”). PMI is an international tobacco company, with products sold in approximately 180 countries. PMI has developed a number of products, such as IQOS. The IQOS System was first launched in 2014. Today the IQOS System is available in around 52 markets across the world, and it has approximately 9.5 million consumers worldwide. It is almost exclusively distributed through official IQOS stores, websites and selected distributors and retailers.
The Complainant has trademark registrations in IQOS, relating to the IQOS products, such as International Registration No. 1218246 registered on July 10, 2014, and International Registration No. 1338099 registered on November 22, 2016. The registrations designate a multitude of countries.
The Domain Name was registered on February 5, 2020. At the time of drafting the Decision, the Domain Name redirected to an error web page. The Complainant provided evidence that the Domain Name resolved to a website appearing to offer the Complainant’s goods for sale.
5. Parties’ Contentions
The Complainant has registered trademark rights in IQOS. The Complainant submits that the Domain Name is confusingly similar to the Complainant’s IQOS trademark. The Domain Name adopts the Complainant’s IQOS trademarks. The addition of “magazam” (informal translation “my shop”) is insufficient to avoid a finding of confusing similarity under the first element of the UDRP.
The Complainant submits that the Respondent has no rights or legitimate interests in the Domain Name. The Respondent has not been allowed by the Complainant to make any use of its trademarks. The Domain Name redirected to a website that does not meet the requirements for a bona fide offering of goods. The website prominently uses the Complainant’s registered IQOS trademark. The website uses the Complainant’s official product images without authorization. The website does not show details regarding the provider of the website, nor does it acknowledge the Complainant as the real brand owner.
The Complainant argues that the Respondent had knowledge of the Complainant and its products at the time of registration of the Domain Name. The Respondent registered and has used the Domain Name with the intention to attract, for commercial gain, Internet users to the website by creating a likelihood of confusion with the Complainant’s registered IQOS trademark as to the source, sponsorship, affiliation, or endorsement of its website or location or of a product or service on his website or location. It constitutes registration and use in bad faith pursuant to the Policy. By reproducing the Complainant’s trademark in the Domain Name and on the website, the Respondent’s website clearly suggests the Complainant or an affiliated dealer as the source of the Website. This is further supported by the Respondent’s use of the Complainant’s official product images.
The Respondent did not reply to the Complainant’s contentions.
6. Discussion and Findings
A. Identical or Confusingly Similar
The Complainant has established rights in the trademark IQOS. The test for confusing similarity involves the comparison between the trademark and the Domain Name. In this case, the Domain Name incorporates the Complainant’s IQOS trademark with the addition of the word “magazam” (informal translation “my shop”). The addition does not prevent a finding of confusing similarity. For the purpose of assessing confusing similarity, it is permissible for the Panel to ignore the generic Top-Level Domain “.com”, see WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.11.
The Panel finds that the Domain Name is confusingly similar to a trademark in which the Complainant has rights in accordance with paragraph 4(a)(i) of the Policy.
B. Rights or Legitimate Interests
The Complainant has made unrebutted assertions that is has not granted any authorization to the Respondent to register a domain name containing the Complainant’s trademark or otherwise make use of the mark. Based on the evidence, the Respondent is not affiliated or related to the Complainant in any way. There is no evidence that the Respondent has registered the Domain Name as a trademark or acquired unregistered rights. The way the Respondent has used the Domain Name to present itself as a reseller of the Complainant’s products, is not bona fide. The website appear to present itself as a reseller. The website does not show any details regarding the provider of the website, nor does it acknowledge the Complainant as the real brand owner of the IQOS System.
The Panel finds the Respondent has no rights or legitimate interests in respect of the Domain Name in accordance with paragraph 4(a)(ii) of the Policy.
C. Registered and Used in Bad Faith
Taking into account the Respondent’s use of the Domain Name, the Panel concludes that the Respondent knew of the Complainant and its business when the Respondent registered the Domain Name.
The Respondent has attempted to attract Internet users to the Respondent’s website for commercial gain by creating a likelihood of confusion with the Complainant’s marks as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website. By reproducing the Complainant’s trademark in the Domain Name and on the web page, the Respondent’s website suggests the Complainant or an affiliated dealer. This is supported by the Respondent’s use of the Complainant’s official product images. The fact that the Respondent has not replied to the Complainant’s contentions, further points to bad faith.
The Panel concludes that the Domain Name was registered and is being used in bad faith, within the meaning of paragraph 4(a)(iii) of the Policy.
For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <magazamiqos.com> be transferred to the Complainant.
Date: April 20, 2020