About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

WIPO Arbitration and Mediation Center


Corporate Image Marketing, Inc. v. Privacydotlink Customer 240945 / Privacydotlink Customer 240946 / James Lee

Case No. D2017-0944

1. The Parties

Complainant is Corporate Image Marketing, Inc. of Santa Rosa, California, United States of America (“United States”), represented by Kelley Drye & Warren, LLP, United States.

Respondent is Privacydotlink Customer 240945 of Grand Cayman, Cayman Islands, Overseas Territory of the United Kingdom / Privacydotlink Customer 240946 of Grand Cayman, Cayman Islands, Overseas Territory of the United Kingdom / James Lee of Camarillo, California, United States, represented by The Law Office of Eugene S. Suh, APC, United States.

2. The Domain Names and Registrar

The disputed domain names <1-800-cleaning.com> and <1800cleaning.com> are registered with Uniregistrar Corp (the “Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on May 10, 2017. On May 11, 2017, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain names. On May 12, 2017, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain names which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to Complainant on May 17, 2017, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amended Complaint. Complainant filed an amended Complaint on May 18, 2017.

The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on May 23, 2017. In accordance with the Rules, paragraph 5, the due date for Response was June 12, 2017. At Respondent’s request, the due date for Response was extended to June 23, 2017. The Response was filed with the Center on June 23, 2017.

The Center appointed Lawrence K. Nodine as the sole panelist in this matter on July 4, 2017. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

Complainant provides vanity toll-free telephone numbers (e.g., 1-800-cleaning) and also offers packages of marketing tools and products and service designs to various businesses. Complainant registered its marks 1-800-cleaning and 800cleaning.com in the United States Patent and Trademark Office (“USPTO”) Supplemental Register on July 27, 2010 (U.S. Suppl. Reg. Nos. 3826658 and 3826659, respectively). Complainant operates the website “www.800cleaning.com.”

Based on the ICANN WHOIS record, Respondent registered the disputed domain names <1-800-cleaning.com> and <1800cleaning.com> on November 26, 2003. The registrations were updated on March 21, 2017, and the disputed domain names resolve to parked pages.

5. Parties’ Contentions

A. Complainant

Complainant contends that it has common law trademark rights in 1-800-cleaning and 800cleaning.com based on its use of the phrases in the United States (since 2008) in connection with its services. Complainant also claims trademark rights in 1-800-cleaning and 800cleaning.com based on its registration of these phrases in the USPTO Supplemental Register. According to Complainant, the disputed domain names are nearly identical to 1-800-cleaning and 800cleaning.com.

Complainant alleges that Respondent does not engage in the bona fide offering of goods or services as the disputed domain names resolve to parked pages.

Complainant asserts that Respondent registered the disputed domain names in bad faith based on the corollary allegation that Respondent registered the disputed domain names on March 21, 2017, years after the 1-800-cleaning and 800cleaning.com trademark registrations issued. Complainant further alleges that Respondent has offered to sell the disputed domain names via auction for USD 18,000 each.

B. Respondent

Respondent shows that the disputed domain names were registered on November 26, 2003, rather than in 2017, as claimed by Complainant. According to Respondent, Complainant has failed to provide evidence that it had rights in the trademarks 1-800-cleaning and 800cleaning.com when Respondent registered the disputed domain names. Moreover, Respondent argues that Complainant has failed to supply evidence of bad faith registration as there is nothing in the record to establish that Respondent had actual notice of Complainant’s rights prior to Respondent’s registration of the disputed domain names.

6. Discussion and Findings

A. Identical or Confusingly Similar

Although Complainant shows that it has listed 1-800-cleaning and 800cleaning.com on the Supplemental Register, this is insufficient to establish Complainant’s trademark rights. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.2.2. Rather, Complainant must also provide evidence to support a finding that its purported trademark has acquired a secondary meaning. Here, however, Complainant offers nothing more than a bare allegation, devoid of supporting evidence. Accordingly, Complainant has not satisfied paragraph 4(a)(i) of the Policy.

B. Rights or Legitimate Interests

Given the deficiency in Complainant’s proofs as to paragraphs 4(a)(i) and 4(a)(iii), the Panel does not decide whether Respondent lacks rights or legitimate interests in the disputed domain names.

C. Registered and Used in Bad Faith

Complainant cannot establish bad faith registration because it miscalculated the registration dates (by more than 13 years) for the disputed domain names. Based on that miscalculation, Complainant attempts to establish Respondent’s bad faith registration in 2017, rather than in 2003. It offers no argument or evidence to support a finding of bad faith registration in 2003, the year when Respondent actually registered the disputed domain names.

Accordingly, the Panel finds that Complainant has failed to satisfy paragraph 4(a)(iii) of the Policy.

7. Decision

For the foregoing reasons, the Complaint is denied.

Lawrence K. Nodine
Sole Panelist
Date: July 18, 2017