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WIPO China: GIs Elevate Regional Brands to the Global Stage

October 24, 2023

Tangshan, October 24th - The China International Conference for the Cooperation on the Premium Geographical Indication Brands (CIGI) 2023 commenced in Tangshan, Hebei. Organized by the China Council for the Promotion of International Trade (CCPIT) and the Hebei Provincial Government, it gathered 400 representatives from 13 countries to discuss geographical indications (GIs). Mr. Bai Guangqing, Senior Counselor of the WIPO Office in China, along with leaders including Mr. Ren Hongbin, Chairman of the CCPIT, Ms. Jin Hui, Vice Governor of Hebei, and Mr. Lu Pengqi, Deputy Commissioner of the China National Intellectual Property Administration (CNIPA), attended and addressed the opening ceremony.

Photo of the stage
(Image: WOC)

Mr. Bai emphasized that geographical indications boost rural economies, preserve traditional knowledge and culture, and foster "regional brands." In global trade, GIs present a distinct branding edge. China has made notable strides in GI legislation, development, and protection. WIPO appreciates these efforts and supports China’s global endeavors, such as hosting seminars on GI protection for African countries in collaboration with CNIPA. With WIPO’s Lisbon System now covering 72 countries and its influence growing, it highlights the global focus on GIs.

Photo Mr. Ren Hongbin
(Image: WOC)

Mr. Ren Hongbin noted that GIs effectively catalyze regional economic growth and act as an "economic passport" in international trade. Given the current landscape, intensifying international collaboration on GI branding can empower businesses to compete, promote local industries, and champion traditional culture. It also meets the genuine need for high-level opening up and high-quality development. The CCPIT will leverage its strengths further, offering more collaboration platforms and superior services for domestic and foreign enterprises.

Photo of a stand
(Image: WOC)

The CIGI 2023, themed "Enhancing Global Trade with Premium Geographical Indications," aims to enhance the exchange of GI information and trade cooperation, further propelling the development of China's GI industry. The Conference showcases renowned global products, attracting nearly 300 GI products from 11 countries and 22 Chinese provinces, providing an efficient platform for display, communication, and collaboration with a focus on GI.

 

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