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Brazil

BR196-j

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REsp 929.604/SP, Rel. Ministro SIDNEI BENETI, TERCEIRA TURMA, julgado em 22/03/2011, DJe 06/05/2011

RECURSO ESPECIAL Nº 929.604 - SP (2007/0020232-3) RELATOR : MINISTRO SIDNEI BENETI

RECORRENTE : L R COMPANHIA BRASILEIRA DE PRODUTOS DE HIGIENE E TOUCADOR

ADVOGADO : CLÁUDIO FRANÇA LOUREIRO E OUTRO(S) ADVOGADA : NAHYANA VIOTT E OUTRO(S)

RECORRIDO : INDÚSTRIA DE COSMÉTICOS NATURAIS CALANTARI LTDA ADVOGADO : CELMO MARCIO DE ASSIS PEREIRA E OUTRO(S)

EMENTA

DIREITO COMERCIAL. PROPRIEDADE INDUSTRIAL. USO DE MARCA COM ELEMENTOS SEMELHANTES. NOMES QUE, EMBORA COMUNS, DISTINGUEM MARCA DE PRODUTO ESPECÍFICO CONSAGRADO NO MERCADO. EXCLUSIVIDADE DE USO. PROVIMENTO.

I                              - A exclusividade da marca "Leite de Rosas" é violada pelo uso da expressão "Desodorante Creme de Rosas", mormente em embalagem semelhante

II                             - Embora composta por palavras comuns, a marca deve ter distinção suficiente no mercado de modo a nomear um produto específico. Marcas semelhantes em produtos da mesma classe induzem o consumidor a erro e violam direito do titular da marca original.

III                           - Recurso Especial provido.

ACÓRDÃO

Vistos, relatados e discutidos os autos em que são partes as acima indicadas, acordam os Ministros da Terceira Turma do Superior Tribunal de Justiça, por unanimidade, dar provimento ao recurso especial, nos termos do voto do(a) Sr(a). Ministro(a) Relator(a).

Os Srs. Ministros Paulo de Tarso Sanseverino, Vasco Della Giustina (Desembargador convocado do TJ/RS) e Massami Uyeda votaram com o Sr. Ministro Relator. Ausente, justificadamente, a Sra. Ministra Nancy Andrighi.

Brasília, 22 de março de 2011(Data do Julgamento)

MINISTRO SIDNEI BENETI

Relator