||The objective of the Conference is to provide participants with updated information, practical training and useful tools in the field of strategic planning, human resources policies and management of quality. Likewise, this activity would provide a good opportunity to modernize IP administrations and to develop an important sense of service-oriented management among responsibles of administration in IP Offices from Latin American countries. This activity aims also at promoting and exchange experiences, among them on the latest developments in quality management of intellectual property rights. It is also expected to move forward with a practical exercise on creating and implementing a value-added customer oriented service in an IP Office. In this sense, it is foreseen an expert on public management to guide participants in the implementation, development and management of an Outreach and Public Awareness Center.