| Description: |
The objectives of the event are to: raise awareness among government officials and sport organizations, sports managers and businesses and legal practitioners on the linkages between IP and sport; to provide capacity building for sports bodies, sports managers and businesses, and legal practitioners to help them implement effective IP strategies, and develop IP-focused business plans and practical tools to acquire, exploit and protect their portfolio of IP and related assets; and to discuss successful IP tools and strategies to promote the growth of the sport industry and the hosting of large sport events as a tool for economic and social development. |