||Participation of WIPO Speaker in the Festival
||The AO Marcala Coffee is a product and a branding considered as part of national heritage in Honduras. The program of this event foresees a Forum of discussion on the importance of the use of distinctive signs as a competitive tool. Considering the relevance fo this event for the country it is proposed to met the request of financing a WIPO Regional lecturer to deliver two conferences and develop the experience during a Case study of another prestigious AO of the region, namely "Cafe de Colombia"
|IP Subject Area:
||Brand and Designs
||Regional Bureau for Latin America and the Caribbean
||09/03/2012 - 10/03/2012
|Activity held in Language: