Technical Assistance Database: Activity Details

Title: SUPPORT THE ATTAINMENT OF THE OBJECTIVES OF DEVELOPMENT AGENDA PROJECT DA_4_10_01 ON IP AND PRODUCT BRANDING FOR THE BUSINESS DEVELOPMENT OF SELECTED COMMUNITIES IN THAILAND
Description: Development Agenda Project DA_4_10_01 aims to assist local communities in designing and implementing IP and branding strategies by focusing on the use of intellectual property (IP), particularly geographical indications, trademarks and distinctive signs, as a practical tool for business development. Launched in Thailand in September 2010 with the selection of three products (brocade silk from Lampoon, cotton products from Mae Cham and wicker products from Bang Chao Cha), the project has seen a number of interesting developments, including the development of a collective mark for Bang Chao Cha’s wickerwork and a working partnership with the King Mongkut’s University of Technology Thonburi (KMUTT) for the development of a new line of product designs.
Category: Mission
Type: Advisory Mission
IP Subject Area: Intellectual Property
WIPO Sector: Development Sector
Date From: 25/11/2011 - 31/03/2012
Venue City: Bangkok
Venue/Host Country: Thailand
Activity held in Language: English

Beneficiary / Participant Countries

Country Name No. of Members / Participants
Thailand
Total Number of Participants:  0

Owner / Requester

Owner / Requester Name Owner / Requester Type
World Intellectual Property Organization IGO

Organizer

Organizer Name Organizer Type
The King Mongkut's University of Technologythonburi Institution
World Intellectual Property Organization IGO