Technical Assistance Database: Activity Details

Title: Study on the Contribution of IP in Enhancing the Protection and the Commercialisation of AFRICA'S FASHION DESIGN ASSETS (FDA)
Description: The study will examine the present state of business in the Fashion Design Industry (FDI) in selected African countries with special emphasis on the challenges, opportunities and constraints confronting this sector. It will also appraise the extent to which the IP system is well understood and used in association with relevant marketing and merchandising techniques to leverage the protection of local and indigenous creativity and enhance the competitiveness and commercialization of Africa’s creative fashion design goods and products (clothing, apparel, furnishing interior designs) in domestic and global export market.
Category: Mission
Type: Study Mission
IP Subject Area: Intellectual Property
WIPO Sector: Regional Bureau for Africa
Date From: 15/07/2011 - 21/07/2011
Venue City: Yaounde & Doula
Venue/Host Country: Cameroon
Activity held in Language: French

Beneficiary / Participant Countries

Country Name No. of Members / Participants
Cameroon
Total Number of Participants:  0

Owner / Requester

Owner / Requester Name Owner / Requester Type
World Intellectual Property Organization IGO

Organizer

Organizer Name Organizer Type
World Intellectual Property Organization IGO