WIPO SMEs Newsletter March 2012

March 15, 2012


By the SMEs Section of the World Intellectual Property Organization (WIPO)

WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations featured on our web site. We hope you will find it useful and informative. We encourage you to share the newsletter or items of interest with friends and colleagues. For past issues and information on the activities of the SMEs Section, please visit http://www.wipo.int/sme


Annual KIPO-WIPO-KAIST-KIPA Advanced International Certificate Course Based on IP PANORAMA TM Multimedia Toolkit in English

The World Intellectual Property Organization (WIPO), the Korean Intellectual Property Office (KIPO), the Korea Advanced Institute of Science and Technology (KAIST), and the Korea Invention Promotion Association (KIPA) are jointly offering the advanced international certificate course on IP Asset Management for business success based on IP PANORAMA TM Multimedia toolkit in English.
This course consists of the following three components: 
Step 1) online course;
Step 2) IP essay test; and
Step 3) offline program.
The online course will be offered three times, for six weeks per session, all in English and with the assistance of course administrators and tutors through the KIPA e-learning website (http://global.ipacademy.net). It is based on the twelve modules of the English IP PANORAMA as per the following schedule:
Session 1: March 27 to May 7, 2012
Session 2: May 16 to June 26, 2012
Session 3: July 4 to August 14, 2012 
Students who successfully complete a session of the online course with at least 80% of course attendance and a grade of 60% or above in the final exam will be eligible for the IP essay test.
Up to 10 students from developing countries who are top performers in both the online course (Step1) and the IP essay test (Step 2) will be given an opportunity to participate in the offline program, which is a three day face-to-face training to learn and discuss some advanced topics and issues on IP asset management. These students will receive a scholarship to cover travel and accommodations in Seoul, Republic of Korea, in November.

IP Development Matchmaking Database 

WIPO's Development Matchmaking Database offers a user-friendly process to match member states' IP-related development needs with available resources. It was developed in response to Recommendation 9 of the WIPO Development Agenda, namely: "Request WIPO to create, in coordination with Member States, a database to match specific intellectual property-related development needs with available resources, thereby expanding the scope of its technical assistance programs, aimed at bridging the digital divide."

World Intellectual Property Day 

On World IP Day this year (April 26, 2012), we will celebrate visionary innovators.
Behind every great innovation, either artistic or technological, is a human story – a tale in which new pathways open as a result of the curiosity, insight or determination of individuals. The Wright Brothers’ boyhood fascination with flight led to a flying machine and travel by air. Louis Pasteur’s inquisitive mind advanced the science of disease prevention. Steve Jobs’ ambition to make digital technology simple and accessible to everyone gave rise to personal computing and – three decades on – a new paradigm for the delivery of entertainment.
Join us on the World IP Day Facebook pageto share your thoughts about the innovators that inspire you.  Please tell us about an innovation that has improved your life, a visionary inventor or creator whom you admire or an innovator in your community who has made a difference.

Translated Version of the WIPO ITC guide, “Exchanging Value - Negotiating Technology Licensing Agreements - A Training Manual” from Iran   

WIPO with the help of an external translator published the translated version in Farsi. 

Nigerian Customized Versions of the four IP for Business guides Published  

Law and Allied Resourcery, an IP Law Firm in Nigeria with the support of WIPO, published the four guides entitled, “ Making a Mark”, “ Looking Good”, “ Inventing the Future” and “ Creative Expression”.

Training/Learning Resources on IP Asset Management

General Information on Training of Trainers Program, the SMEs Section, WIPO 

The SMEs Section of WIPO supports the organization of national Training of Trainers (TOT) Programs in countries that have translated and/or adapted the basic materials on IP for Business published by the Section. The objective of the TOTs is to create a critical mass of trainers in the country with enough knowledge and skills to provide assistance to SMEs on effective IP asset management at a basic level. For more details, please see here.

IP PANORAMA TM Multimedia Toolkit 

The IP PANORAMA multimedia toolkit is now available in English, French, Spanish, Arabic, Hungarian, Vietnamese and Thai versions. They can be accessed at http://www.wipo.int/sme/en/multimedia/ and http://www.ippanorama.com/. CD-ROMs of the English, Arabic, French and Spanish versions are also available on request. 
Anyone interested in receiving a free copy of the CD-ROM may send an email to sme@wipo.int , providing the full postal address and telephone number, and indicating the purpose for which the CD-ROM would be used.           


Intellectual Assets and Innovation: The SME Dimension  

While there is increasing recognition of the significance of SMEs, as well as the need for appropriate intellectual asset management for SMEs across OECD countries, there are few regulatory frameworks or specific instruments directed to SMEs. However, there is a series of OECD Studies on SMEs and entrepreneurship. The study Intellectual Assets and Innovation: The SME Dimension explores the relationships between SME intellectual asset management, innovation and competitiveness in different national and sectoral contexts. It provides insights on the ability of SMEs to access and utilize the protection systems available to them, and identifies key challenges for SMEs in realizing full value from IPRs.  It also investigates effectiveness of regulatory frameworks and policy measures to support SME access to IPRs, identifying best practices and proposing policy recommendations.

Open Innovation and Organizational Boundaries: The Impact of Task Decomposition and Knowledge Distribution on the Locus of Innovation 

This paper contrasts traditional, internal organization-centered models of innovation with more recent work on open innovation. These fundamentally different and inconsistent innovation logics are associated with contrasting organizational boundaries and organizational designs.  It suggests that when critical tasks can be modularized and when problem-solving knowledge is widely distributed and available, open innovation complements traditional innovation logics.

Intellectual Property, A Business Tool for SMEs: A Guide for the Footwear Industry Protection of Trade Secrets and Confidential Information 

This guide is published by European Commission for SMEs in the footwear industry under the IP Awareness and Enforcement Initiatives. The Guide addresses in an understandable way: what IPR mean for SMEs; how to use IP rights and find out more about them; and issues of counterfeiting.

Trademark Management in Enterprises 

This paperpublished by Asia-Pacific Industrial Property Center, Japan Patent Office, illustrates how companies actually manage their trademark assets, with a focus on steps taken when they move to global markets.

Hewlett-Packard: Sustainability as a Competitive Advantage 

This case study investigates how a genuine commitment to sustainability — defined as environmental and social responsibility — is helping HP to grow its leadership in key markets. It looks at how HP translates its green credentials into profitable new businesses and better-performing existing ones, all while advancing its long-term position as a model corporate citizen in the global arena.

The Intellectual Property Valuation – A Case of Jet Airways, the Innovative and Critical Times Ahead, an Indian Perspective  

This research paper analyzes the different approaches of IPR valuation, taking Jet Airways as a case study wherein it acquires “Jet Airways” Logo from Jet Enterprises Private Limited, the promoter company which had registered this trademark. The agreement and the valuation approach taken by the two companies to create a consensus for the exact valuation have been analyzed.

Who Captures Value in a Global Innovation System? The Case of Apple's iPod  

Innovation is held to be the key to competitiveness of companies, but there is little understanding of who captures the value from a successful innovation. This paper is a preliminary report on a study that will answer the question for specific examples of innovation. It presents a framework for analysis and uses that framework to look at one member of Apple’s iPod family, part of a thriving ecosystem that has upended business models across the consumer electronics, computer, and entertainment industries. The iPod is a perfect example of a globally innovated product, combining technologies from the U.S., Japan and a number of Asian countries.  

Forthcoming Events

WIPO Executive Program: Strategic Intellectual Property Management, Santiago, Chile, March 14 to 16, 2012 

The Academy of the World Intellectual Property Organization (WIPO) is offering its Executive Program, “Strategic Intellectual Property Management”, in Santiago, Chile, from March 14 to 16, 2012. This is a three-day intensive training program which targets executives and managers involved in R&D. This program will be held in English, and its registration fee is US$ 2,000. A 40% discount is made available to participants from developing countries. The deadline for the applications is March 6, 2012. Further information, including the program, brochure, registration form and the list of states, is available on the  website of WIPO Executive Program.

ip4inno Virtual Classroom Lessons (VCLs) from the EPO  

The European Patent Office (EPO) is offering four free ip4inno VCLs over the internet starting next month as a prelude to four 2-day workshops later in the year. These interactive internet tutorials introduce just a taster from the twenty-one modules which cover much more than simply "how to register rights", but rather discuss the business context in which IP can be commercialized. Other modules on IP licensing, valuation, financing and enforcement provide a complete picture of the role IP plays in protecting and encouraging innovation. For more information on our VCLs, and to register, please go to the homepage: ip4inno homepage .


The SMEs Section welcomes voluntary contributions of articles, case studies, news items, useful links and relevant information concerning forthcoming events of interest to entrepreneurs and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to sme@wipo.int.
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The past issues of this newsletter, since August 2001, may be accessed here.
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