WIPO SMEs Newsletter May 2011

May 2, 2011


By the SMEs Division of the World Intellectual Property Organization (WIPO) 

WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations featured on our web site. We hope you will find it useful and informative. We encourage you to share the newsletter or items of interest with friends and colleagues. For past issues and information on the activities of the SMEs Division, please visit http://www.wipo.int/sme.  


World Intellectual Property Day 2011 – Designing the Future 

This year’s World Intellectual Property Dayon April 26 celebrates the role of design in the market place, in society and in shaping the innovations of the future. Across the world, IP Offices, associations, businesses and technology institutions have announced –through the WIPO website or through the IP Day Facebookpage - numerous activities to mark the day, including competitions, exhibitions and public discussions.
Speaking about the role of design, WIPO Director General Francis Gurry described design as “ the language of communication of objects,” helping to communicate both function and esthetics.

Cybersquatting Hits Record Level, WIPO Center Rolls out New Services  

In 2010, trademark holders filed 2,696 cybersquatting cases covering 4,370 domain names with the WIPO Arbitration and Mediation Center (WIPO Center) under procedures based on the Uniform Domain Name Dispute Resolution Policy (UDRP), an increase of 28% over the 2009 level and of 16% over the previous record year, 2008 (annex 1). Parties took advantage of user-friendly online facilities such as the WIPO-initiated paperless eUDRP, the Legal Index of WIPO UDRP Decisions, and the Overview of WIPO Panel Views on Selected UDRP Questions (WIPO Overview) to assist their case preparation and submission.
The top five areas of WIPO complainant activity were retail, banking and finance, biotechnology and pharmaceuticals, Internet and IT, and fashion. WIPO’s 2010 caseload featured well-known names from business and public interest sectors. Most of these cases (82%) concerned registrations in the .com domain.

International Trademark and Design Filings Recover in 2010 

International trademark activity recovered in 2010 with WIPO receiving 39,687 applications under the 85-member Madrid System for the International Registration of Trademarks (“ the Madrid system”), representing a 12.8% rate of growth. The largest growth was registered from the Republic of Korea (+42.2%), China (+42%), Italy (+38.7%), United States of America (+29.6%), European Union (+26.9%) and Japan (+20.2%).
Similarly, International design activity saw strong growth in 2010 with WIPO receiving 2,382 applications under the 57-member Hague Agreement Concerning the International Registration of Industrial Designs, or a 32.6% increase over the previous year. The number of registered designs that were filed by applicants from the following countries increased significantly in 2010 compared to 2009: Germany (+31%), Switzerland (+42%), Turkey (+108%), Austria (+48%), Spain (+541%), and Luxembourg (+271%). Similarly, international design registrations grew by 31.8% with a total 2,216 registrations in 2010 (table 1).

WIPO SMEs Chinese Version of Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises   

This is now available on the SMEs Website

WIPO SMEs Chinese Version of Stitch in Time: Smart Use of Intellectual Property by Textile Companies   

This is now available on the SMEs Website

Lithuanian Nationally Customized Version of the IP for Business Publication Creative Expression Published   

The State Patent Bureau of the Republic of Lithuania published the customized version of the  WIPO publication entitled, “ Creative Expression: An Introduction to Copyright and Related Rights for Small and Medium-Sized Enterprises”. 

Armenian Customized Version of the WIPO ITC guide, “Secrets of IP for Exporters” Published    

The Intellectual Property Agency of Armenia published the customized version


2nd Annual KIPO-WIPO-KAIST-KIPA Advanced International Certificate Course on IPR & Business Based on IP PANORAMATM Multimedia Toolkit in English  

The World Intellectual Property Organization (WIPO), the Korean Intellectual Property Office (KIPO), the Korea Advanced Institute of Science and Technology (KAIST), and the Korea Invention Promotion Association (KIPA) are jointly offering the advanced training course on IP and business. This Course consists of the following three components: 1) Online course; 2) IP essay test; and 3) Offline course. The Online course, based on the twelve modules of IP PANORAMA in English, through the www.ippanorama.com website, will be organized three times a year: the first session will be from April 20 to May 31, 2011; the second one from June 8 to July 19, 2011; and the third one from July 20 to August 30, 2011. The top 60 students in the three sessions of the Online course will be eligible for the IP essay test. Up to top 10 students from developing countries in the IP essay test will be eligible to participate in the Offline course with a scholarship to cover their travel and stay costs in Seoul, Republic of Korea, from November 8 to 10, 2011. 20 domestic students will also be provided accommodation in Seoul, if needed. For more details, please see at www.ippanorama.com .

General Information on Training of Trainers Program, the SMEs Division, WIPO 

The SMEs Division of WIPO is offering the Training of Trainers (TOT) Program in those countries that have translated and/or adapted the basic materials on IP for Business published by the Division and are with the objective of creating a critical mass of trainers in the country who have the basic knowledge, skills and experience to provide preliminary IP assistance to SMEs on effective IP asset management. For more details, please see here.

IP PANORAMA TM Multimedia Toolkit 

The IP PANORAMA multimedia toolkit is now available in English, Arabic, Thai and Hungarian through the SMEs Division’s website. The English and Arabic versions are also available on CD-ROM on request. The learning points (in English) of theIP PANORAMA multimedia toolkit have recently been uploaded as pdf format files on the website, which are also available as a separate book. Anyone interested in receiving a free copy of the CD-ROM and/or book containing the learning points may send an email to sme@wipo.int providing full postal address, including telephone number, and the purpose for which the CD-ROM/book would be used.
During this year, we expect to have more language versions of IP PANORAMA including the French, Spanish, Kiswahili, Vietnamese and Russian.


Example of APA (Automatic Patent Analysis) APA from a Study of Solar Panels 

Patents are a unique source of information for the SMEs. In this paper we analyze the field of solar panels (to produce warm water) using the world patent database available from the EPO host. Various analytical techniques are presented from IPC analysis to drawing browsing. We underline in this study how a small company may find a deep benefice by the systematic usage of patent information to secure its idea, test the market and boost innovations.
For the full text, please see here.


IP Australia Launches Dream Shield:  IP Resources for Indigenous SMEs  

The Dream Shield project provides important and practical IP information for Indigenous inventors, designers and small business owners. The resources include stories of Australian Indigenous businesses which have successfully protected their intellectual property. One of the stories features Aboriginal Elder John Watson who lost his finger hunting crocodiles with his bare hands. He used a traditional medicine to numb the pain and stop the bleeding. Inspired by the effectiveness of this traditional medicine, his community initiated a research partnership with Griffith University, successfully securing patent protection.

UK Intellectual Property Awareness Survey 2010 

According to the UK Intellectual Property Awareness Survey in 2010 which was recently published by the Intellectual Property Office (IPO) of the UK, small businesses need to do more to protect and exploit their innovations. The survey resulted in over 1900 replies from firms of all sizes and in all sectors of UK industry. The report also compares the findings of the present survey with those of the first UK IP Awareness Survey which was carried out in September 2006. Since the original survey was run in 2006, the basic results from that survey have been confirmed and little dramatic change that has occurred in the features of IP awareness, measured. Where there has been change it might be characterized as comprising gradual and small increases in IP awareness amongst smaller companies whilst at the same time large firms are showing some signs of a decline in IP awareness particularly where this is linked to features which involve cost such as external sources of legal advice or the setting up of specialist departments.

SME Intangible Assets 

This report investigates the nature of SME intangible assets and the ways in which they are developed, protected and transferred, and, finally, identifies valuation methodologies. Twenty SMEs of varying size and from different sectors were initially recruited, interviews undertaken and intangible assets identified and analyzed using strategy mapping approaches. For most SMEs in this research, intangible assets were created as a consequence of a range of operational and developmental activities. The pattern that emerges is that as SMEs grow in size and maturity, accumulated experience and knowledge form the basis of an increasingly complex set of intangible assets, often reflecting the stage reached in the business life cycle

The Impact of the Patent System on SMEs 

The paper analyzes the theory and evidence on the propensity of SMEs to patent their innovations. Drawing on UK, European and US literature and data sources, they show that small firms are less likely to use patents as a means of protecting their investment than other means such as confidentiality, secrecy or time to market. SMEs are also less likely than larger firms to use others’ patents as a source of information for their own innovation activities, preferring customers, suppliers and trade fairs.



WIPO Arbitration Workshop, October 13-14, 2011 (Geneva, Switzerland) 

Arbitration is a procedure in which a dispute is submitted, by agreement of the parties, to one or more arbitrators who make a binding decision on the dispute.  In choosing arbitration, the parties opt for a private dispute resolution procedure instead of going to court.  The WIPO Arbitration and Mediation Center will offer an Arbitration Workshop in Geneva on Thursday, October 13 and Friday, October 14, 2011.  This Workshop will provide intensive basic training of a practical nature for party representatives in arbitration and for arbitrators, as well as others wishing to familiarize themselves with the international arbitration process.  The training, which will be conducted by experienced international arbitrators, will focus on the main principles of international commercial arbitration law and practice, with particular reference to the practical application of the WIPO Arbitration and Expedited Arbitration Rules (as well as the WIPO Expert Determination Rules) in intellectual property and technology disputes.
Further information is available at http://www.wipo.int/amc/en/events/


WIPO Regional Training of Trainers Program for Small and Medium-Sized Enterprises (SMEs) Support Institutions, March 7 to 10, 2011, Colombo, Sri Lanka
WIPO Training of Trainers Program on Effective Intellectual Property Asset Management by Small and Medium-Sized Enterprises (SMEs), February 21 to 25, 2011, Kuala Lumpur, Malaysia
More, also at website MSC Malaysia


The SMEs Division welcomes voluntary contributions of articles, case studies, news items, useful links and relevant information concerning forthcoming events of interest to entrepreneurs and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to sme@wipo.int.
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The past issues of this newsletter, since August 2001, may be accessed here.
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