WIPO SMEs Newsletter October 2010

October 22, 2010

By the SMEs Division of the World Intellectual Property Organization (WIPO) 

WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations featured on our web site. We hope you will find it useful and informative. We encourage you to share the newsletter or items of interest with friends and colleagues. For past issues and information on the activities of the SMEs Division, please visit http://www.wipo.int/sme.


WIPO Launches New Database to Profile IP Case Studies 

WIPO has launched IP Advantage, a new database which profiles the intellectual property (IP) experiences of inventors, creators, entrepreneurs, and researchers.  This tool aims to promote a better understanding of how IP is created and protected, and how inventors, creators and society at large benefit from the IP system. The IP Advantage database is a fully searchable one-stop gateway to the wealth of case study material available on WIPO’s website.  The case studies featured in the database demonstrate how IP works in the real world and how IP rights - such as patents, marks and copyright - can be used to promote innovation in both developed and developing countries.


IP PANORAMA TM Multimedia Toolkit  

The IP PANORAMA multimedia toolkit is now available in English, Arabic, Thai and Hungarian through the SMEs Division’s website. The English and Arabic versions are also available on CD-ROM on request. The learning points (in English) of theIP PANORAMA multimedia toolkit have recently been uploaded as pdf format files on the website, which are also available as a separate book. Anyone interested in receiving a free copy of the CD-ROM and/or book containing the learning points may send an email to sme@wipo.int providing full postal address, including telephone number, and the purpose for which the CD-ROM/book would be used. 

Collections of Articles on Franchising  


Linking People, Places and Products 

This guide has been jointly produced by the Food and Agriculture Organization of the United Nations (FAO) and the European Union-funded SINER-GI assist stakeholders, particularly small farmers and producers in developing countries, in their efforts to preserve and promote their products of origin-linked quality, taking advantage of consumer interest in such products and thereby improve their livelihoods and promote sustainable agriculture and rural development.

What Makes You Good at Outbound Open Innovation: An Exploratory Analysis in the Biotechnology  

Outbound Open Innovation refers to the practice of establishing relationships with external firms for the purpose of commercially exploiting technological opportunities. Based upon a multiple case study analysis involving seven Italian biotech firms, this paper shows that a scientific background and extensive managerial practice are key endowments for successful out-licensing, while delegation and a high performance context are needed to ensure adequate empowerment and support to licensing managers.

What Is a Geographical Indication? 


Balance of Power, Certainty and Discretion in the Franchise Relationship: An Analysis of Contractual Terms 

This paper evaluates balance of power issues and uncertainty in the terms of franchise contracts and concludes that greater power resides with a franchisor, while higher levels of uncertainty are experienced by franchisees.

Bayh-Dole: If We Knew Then What We Know Now  


Franchising in Frontier Markets: What’s Working, What’s Not, and Why  

This study by Dalberg Global Development Advisors, with support from the John Templeton Foundation on franchise models in frontier markets and the factors critical to their success asserts that franchising per se is not the “next big thing” in development as most frontier markets lack the purchasing power, access to capital, legal & regulatory framework and technical advisory services that enable most business format franchises to grow profitably.

Structuring Licenses To Avoid The Inadvertent Franchise 


The Regulation of the Franchise Relationship in Australia: a Contractual Analysis 

This dissertation examines whether the regulation of the franchise sector is effective in achieving two of the stated goals of the Franchising Code of Conduct. It concludes that because neither self-regulatory mechanisms nor legislative intervention achieves the stated goals of redressing imbalance of power and uncertainty in the franchise relationship, a reframing of regulation is necessary.

Benefiting from Public Supported Pre-Competitive Program: Differences Between In- and Outsiders  

This paper debates over the systemic effects of technology policy by investigating spillovers of the pre-competitive public supported Industrial Collective Research (ICR) in Germany. The ICR aims to compensate for obstacles of SMEs to carry out research and development (R&D). Using data of 912 surveyed firms in 2006, the results show that nonparticipants use ICR results to a large extent. Linkages to public research are most important to absorb results of ICR by non-participants.


Third WIPO-INSME International Training Program: Financing Your Business with Intellectual Property, December 1 and 2, 2010 at the WIPO Headquarters in Geneva, Switzerland  

The primary objective of the training program is to provide practical knowledge on the value of the IPR system and on the strategic role IP can play in acquiring finance for SMEs. 
Participation in the program is open to anyone interested in the relationship between intellectual property and financing. In particular, it should be of interest to the representatives of government agencies providing funding for innovation to SMEs, national SME development agencies, national chambers of commerce and industry, entrepreneur associations, trade associations, incubators/economists, venture capitalists, business angels, bankers, lawyers, accountants, business consultants, licensing professionals, incubators, science/technology parks, business parks and other.
The program and presentations will be in English and there will be no interpretation. There would be no course fee for participants.
Participants, or their sponsoring institutions, will have to finance fully their travel and accommodation costs to attend the Seminar. Please find here a list of hotels in Geneva
Please note that this being an open event to non financed participants from all over the world, WIPO cannot provide any further assistance to the participant other than sending an invitation letter to facilitate the grant of the visa to enter Switzerland.  Accordingly, no visa application form and no further communication to the Embassy of the country will be provided. 
The participant will be provided only an electronic confirmation of their registration. Those interested in participating in the program should send the attached participation form to Mr. Marco Marzano de Marinis, Associate Legal Officer, SMEs Division, WIPO (e- mail: marco.marzano@wipo.int), Mrs. Anuradha Madhavan (email: anuradha.madhavan@wipo.int) or INSME ( secretariat@insme.it).

Autumn workshops from the EPO - with all new material!  

The EPO will be running four workshops this autumn, each with a different program using four or more of the twenty ip4inno modules, on topics ranging from IP commercialization, licensing, valuation and financing topics; patent information; and IP enforcement.  
For more information on the workshops and their different programs, please follow these links:     
Attendance costs just 200€ for each 2-day workshop - but places are limited to just 20 seats per workshop.  


Training of Trainers Program on Intellectual Property for Business(Tashkent, Uzbekistan, August 16 to 20, 2010)



The SMEs Division welcomes voluntary contributions of articles, case studies, news items, useful links and relevant information concerning forthcoming events of interest to entrepreneurs and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to sme@wipo.int.
If you have received this newsletter from someone and would like to subscribe yourself, then simply send an e-mail to sme@wipo.int with "subscribe" as the subject, and indicate your language preference (English, French, Spanish, Arabic, Chinese or Russian).
The past issues of this newsletter, since August 2001, may be accessed here.

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