WIPO SMEs Newsletter October 2010
By the SMEs Division of the World Intellectual Property Organization (WIPO)
WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual
property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events,
and published presentations featured on our web site. We hope you will find it useful and
informative. We encourage you to share the newsletter or items of interest with friends and
colleagues. For past issues and information on the activities of the SMEs Division, please
visit
http://www.wipo.int/sme.
NEWS
WIPO Launches New Database to Profile IP Case Studies
WIPO has launched
IP Advantage, a new database which profiles the
intellectual property (IP) experiences of inventors, creators, entrepreneurs, and researchers.
This tool aims to promote a better understanding of how IP is created and protected, and how
inventors, creators and society at large benefit from the IP system. The IP Advantage database is a
fully searchable one-stop gateway to the wealth of case study material available on WIPO’s website.
The case studies featured in the database demonstrate how IP works in the real world and how
IP rights - such as patents, marks and copyright - can be used to promote innovation in both
developed and developing countries.
TRAINING/LEARNING RESOURCES ON IP ASSET MANAGEMENT
IP PANORAMA TM Multimedia Toolkit
The IP PANORAMA
™ multimedia toolkit is now available in English, Arabic, Thai and Hungarian through the
SMEs Division’s website. The English and
Arabic versions are also available on CD-ROM on request. The learning points (in English) of
theIP PANORAMA
™ multimedia toolkit have recently been uploaded as pdf format files on the website, which
are also available as a separate book. Anyone interested in receiving a free copy of the CD-ROM
and/or book containing the learning points may send an email to
sme@wipo.int providing full postal address, including telephone
number, and the purpose for which the CD-ROM/book would be used.
Collections of Articles on Franchising
LINKS
Linking People, Places and Products
This guide has been jointly
produced by the Food and Agriculture Organization of the United Nations (FAO) and the European
Union-funded SINER-GI assist stakeholders, particularly small farmers and producers in developing
countries, in their efforts to preserve and promote their products of origin-linked quality, taking
advantage of consumer interest in such products and thereby improve their livelihoods and promote
sustainable agriculture and rural development.
What Makes You Good at Outbound Open Innovation: An Exploratory Analysis in the Biotechnology
Outbound
Open Innovation refers to the practice of establishing relationships with external firms for
the purpose of commercially exploiting technological opportunities. Based upon a multiple case
study analysis involving seven Italian biotech firms, this paper shows that a scientific background
and extensive managerial practice are key endowments for successful out-licensing, while delegation
and a high performance context are needed to ensure adequate empowerment and support to licensing
managers.
What Is a Geographical Indication?
Balance of Power, Certainty and Discretion in the Franchise Relationship: An Analysis of Contractual Terms
This paper evaluates balance of power issues and uncertainty in the terms of
franchise
contracts and concludes that greater power resides with a franchisor, while higher levels of
uncertainty are experienced by franchisees.
Bayh-Dole: If We Knew Then What We Know Now
Franchising in Frontier Markets: What’s Working, What’s Not, and Why
This study by Dalberg Global Development Advisors, with support from the John Templeton
Foundation on
franchise models in
frontier markets and the factors critical to their success asserts that franchising per se is
not the “next big thing” in development as most frontier markets lack the purchasing power, access
to capital, legal & regulatory framework and technical advisory services that enable most
business format franchises to grow profitably.
Structuring Licenses To Avoid The Inadvertent Franchise
The Regulation of the Franchise Relationship in Australia: a Contractual Analysis
This dissertation examines whether the regulation of the franchise sector is effective in
achieving two of the stated goals of the
Franchising
Code of Conduct. It concludes that because neither self-regulatory mechanisms nor legislative
intervention achieves the stated goals of redressing imbalance of power and uncertainty in the
franchise relationship, a reframing of regulation is necessary.
Benefiting from Public Supported Pre-Competitive Program: Differences Between In- and Outsiders
This paper debates
over the systemic effects of technology policy by investigating spillovers of the pre-competitive
public supported Industrial Collective Research (ICR) in Germany. The ICR aims to compensate for
obstacles of SMEs to carry out research and development (R&D). Using data of 912 surveyed firms
in 2006, the results show that nonparticipants use ICR results to a large extent. Linkages to
public research are most important to absorb results of ICR by non-participants.
FOTHCOMING EVENTS
Third WIPO-INSME International Training Program: Financing Your Business with Intellectual Property, December 1 and 2, 2010 at the WIPO Headquarters in Geneva, Switzerland
The primary objective of the
training program is to
provide practical knowledge on the value of the IPR system and on the strategic role IP can
play in acquiring finance for SMEs.
Participation in the program is open to anyone interested in the relationship between
intellectual property and financing. In particular, it should be of interest
to the representatives of government agencies providing funding for innovation to SMEs,
national SME development agencies, national chambers of commerce and industry, entrepreneur
associations, trade associations, incubators/economists, venture capitalists, business angels,
bankers, lawyers, accountants, business consultants, licensing professionals, incubators,
science/technology parks, business parks and other.
The program and presentations will be in English and there will be no interpretation. There
would be no course fee for participants.
Participants, or their sponsoring institutions, will have to finance fully their travel and
accommodation costs to attend the Seminar. Please find here
a
list of hotels in
Geneva
Please note that this being an open event to non financed participants from all over the
world, WIPO cannot provide any further assistance to the participant other than sending an
invitation letter to facilitate the grant of the visa to enter Switzerland. Accordingly, no
visa application form and no further communication to the Embassy of the country will be
provided.
The participant will be provided only an electronic confirmation of their registration. Those
interested in participating in the program should send the
attached
participation form to Mr. Marco Marzano de Marinis, Associate Legal Officer, SMEs
Division, WIPO (e-
mail:
marco.marzano@wipo.int), Mrs. Anuradha Madhavan (email:
anuradha.madhavan@wipo.int) or
INSME (
secretariat@insme.it).
Autumn workshops from the EPO - with all new material!
The EPO will be running four workshops this autumn, each with a different program using four
or more of the twenty ip4inno modules, on topics ranging from IP commercialization, licensing,
valuation and financing topics; patent information; and IP enforcement.
For more information on the workshops and their different programs, please follow these links:
For more information on the workshops and their different programs, please follow these links:
- October 25 and 26 - Munich, Germany: http://application.epo.org/ipcal/i_event.php?id=6835
- November 2 and 3 - Vienna, Austria: http://application.epo.org/ipcal/i_event.php?id=6833
- November 8 and 9 - Berlin, Germany: http://application.epo.org/ipcal/i_event.php?id=6832
- November 15 and 16 - Hague, Netherlands: http://application.epo.org/ipcal/i_event.php?id=6834
Attendance costs just 200€ for each 2-day workshop - but places are limited to just 20 seats
per workshop.
PAST EVENTS
Training of Trainers Program
on Intellectual Property for Business(Tashkent, Uzbekistan, August 16 to 20, 2010)
Eighth Annual Forum on
Intellectual Property (IP) and Small and Medium-Sized Enterprises for Intellectual Property (IPOs)
Offices and Other Relevant Institutions in the Organization for Economic Cooperation and
Development (OECD) Countries (Rome, Italy, October 4 and 5, 2010)
NOTE:
The SMEs Division welcomes voluntary contributions of articles, case studies, news items,
useful links and relevant information concerning forthcoming events of interest to entrepreneurs
and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to
sme@wipo.int.
If you have received this newsletter from someone and would like to subscribe yourself, then
simply send an e-mail to
sme@wipo.int with "subscribe" as the subject, and indicate your
language preference (English, French, Spanish, Arabic, Chinese or Russian).
The past issues of this newsletter, since August 2001, may be accessed
here.
Copyright (c) 2010 World Intellectual Property Organization (WIPO), 34, chemin des Colombettes, 1211 Geneva, Switzerland


