WIPO SMEs Newsletter April 2010
By the SMEs Division of the World Intellectual Property Organization (WIPO)
WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual
property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events,
and published presentations featured on our web site. We hope you will find it useful and
informative. We encourage you to share the newsletter or items of interest with friends and
colleagues. For past issues and information on the activities of the SMEs Division, please
visit
http://www.wipo.int/sme.
NEWS
WIPO Unveils New Logo
WIPO unveiled its new logo on April 26, 2010 – a date which marks the 40th anniversary of the
entry into force of the WIPO Convention and the 10th anniversary of World Intellectual Property
Day. The new logo forms the cornerstone of a new visual identity for the Organization, in line
with the new directions being taken to keep pace with the rapid evolution of intellectual property
in the 21st century.
The new logo reflects the Organization’s dynamism and innovative spirit, and is a powerful
symbol of WIPO’s revitalization and strategic reorientation. It is based on a graphic
representation of the WIPO headquarters’ building, an iconic structure familiar to all WIPO member
states and stakeholders. The color blue links the Organization with the United Nations. The seven
curved lines represent the seven elements of IP, as set out in the WIPO Convention: literary,
artistic and scientific works, performances of performing artists, phonograms, and broadcasts,
inventions in all fields of human endeavor, scientific discoveries, industrial designs, trademarks,
service marks, and commercial names and designations, protection against unfair competition, and
all other rights resulting from intellectual activity in the industrial, scientific, literary or
artistic fields.
World Intellectual Property Day 2010 - Innovation - Linking the World
This year’s World Intellectual Property Day on April 26, 2010, which also marks WIPO’s 40th
anniversary, focuses on how innovation technologies have created an interlinked and global
society. World Intellectual Property Day is an annual event around which WIPO’s member states
organize a range of activities to raise public awareness about the role of intellectual property
(IP) in daily life, and to celebrate the invaluable contributions made by innovators and creators
across the globe. In his
message to
mark the day, WIPO Director General Francis Gurry highlights the role of the IP system in the
development and diffusion of these technologies
Video
WIPO to Provide Dispute Resolution Services for TV Show Format Industry
WIPO’s Arbitration and Mediation Center (WIPO Center) and the Format Recognition and
Protection Association (FRAPA) are to join forces later this month in providing alternative dispute
resolution services to address problems of format plagiarism or the unauthorized copying of
television (TV) formats, such as those used for game, reality or talent shows and sitcoms. Programs
using these formats are often remade in different markets using local parties. While the
format industry is flourishing and the trade in TV formats is growing, the industry is
characterized by fierce competition and frequent disputes. These disputes often relate to the
unauthorized use of formats owned by third parties and can be difficult to resolve in court because
of differences in relevant national laws in this area. Under the new collaboration, the WIPO Center
will take on FRAPA’s existing mediation activity and will administer TV format-related disputes
filed under the
WIPO Mediation and Expedited Arbitration
Rules for Film and Media.
TRAINING/LEARNING RESOURCES ON IP ASSET MANAGEMENT
New CD-ROMs Release of IP PANORAMA TM Multimedia Toolkit
WIPO has recently published the learning point book, together with the new CD-ROMs of the
IP PANORAMA
TM multimedia
toolkit which further contains the revised Module 1 and two new modules on (1) Valuation of
IP Assets and (2) Trademark Licensing - (Modules 11 and 12).
For receiving a copy of the new CD-ROMs and/or the learning point book send an email to
sme@wipo.int providing your full postal address, including
telephone number.
LINKS
Modeling Strategic Actor Relationships to Support Intellectual Property Management
This paper outlines an approach to
modeling and analyzing IP management issues, based on an intentional and social ontology that is
centered around strategic actor relationships.
IPeuropaAware’s New Publications
IPeuropAware has recently published two study papers under Work package 1 in the IPeuropAware
project. The first is “
Planning
Local Actions for Intellectual Property Awareness and Enforcement Services,” which analyzes the
existing services of national patent offices in the 20 EU member states partner countries in order
to recommend them new awareness raisingand enforcement related services, with special regard to the
IPawareness level and enforcement practice ofSMEs. The second is “
Supply
and Demand of Intellectual Property Rights Services for Small and Medium-sized Enterprises: A Gap
Analysis,” In this paper the Danish Patent and Trademark Office analyzes the gap between
support services related to IP available to SMEs and the demand for such services.
Annual Survey in 2009 of GEM
The Global Entrepreneurship Monitor (GEM) 2009, an
annual survey
to test the business spirit in 54 countries, highlighted that 83.5% of Brazilian entrepreneurs are
not interested in innovating, against 5.4% of entrepreneurs who think that their products or
services are innovative. The remaining 11.1% think that they can offer some innovative
product. During the presentation of the GEM 2009, the President of the SEBRAE, Brazil underscored
the importance of innovation. According to him, the challenge for Brazil is to bring knowledge
to micro and small enterprises, making them more innovative, to promote the generation of
employment, income and wealth for the country. The way to do this is by offering more education in
innovation. SEBRAE he said should take action along with industry and academia.
Economy Pulse Check: Valuation, Finance, and Exchange of Intellectual Property
PME : Osez la Propriété Intellectuelle !
Linking Intellectual Capital and Intellectual Property to Company Performance
In
this article,
Laury Bollen, Philip Vergauwen and Stephanie Schnieders analyze the role of IP in the
relationship between intellectual capital (IC) and firm performance, based on an empirical
analysis, and points out that IP is an important asset of companies and was meant to increase the
awareness among management for IC in general and for certain parts of IC in particular.
IP Healthcheck Series – Agreeing a Price for IPRs
This booklet forms part of our IP
Healthcheck series, a suite of booklets and online tools for business which have been developed to
help SMEs identify their intellectual assets and advise them how best to exploit and protect the
intellectual assets.
Intellectual Property Management of Biotechnology Start-ups and Companies in Japan
In
this paper,
Saiki, Tomoko and Takahashi, Toru analyze IP management including IP information management of
biotechnology start-ups or companies in Japan. They claim that biotech start-ups should develop
networks and form close ties with large companies, especially as customer companies.
Intellectual Property Management; A Practical Guide for Electrical and Electronics related Industries
Technology Due Diligence: More than a Survey of IP
PAST EVENTS
Training of Trainers Program on Intellectual Property Asset Management for Biotechnology Industry (New Delhi, India, April 5 to 9, 2010)
WIPO-LAS-KIPO Arab Regional Symposium on the Strategic Use of IP in Business for the Ceremonial Launching of the Arabic Version of the IP PANORAMA TM Multimedia Toolkit (Cairo, Egypt, March 17 and 18, 2010)
NOTE:
The SMEs Division welcomes voluntary contributions of articles, case studies, news items,
useful links and relevant information concerning forthcoming events of interest to entrepreneurs
and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to
sme@wipo.int.
If you have received this newsletter from someone and would like to subscribe yourself, then
simply send an e-mail to
sme@wipo.int with "subscribe" as the subject, and indicate your
language preference (English, French, Spanish, Arabic, Chinese or Russian).
The past issues of this newsletter, since August 2001, may be accessed
here.
Copyright (c) 2010 World Intellectual Property Organization (WIPO), 34, chemin des
Colombettes, 1211 Geneva, Switzerland
