WIPO SMEs Newsletter April 2010

April 30, 2010


By the SMEs Division of the World Intellectual Property Organization (WIPO)

WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations featured on our web site. We hope you will find it useful and informative. We encourage you to share the newsletter or items of interest with friends and colleagues. For past issues and information on the activities of the SMEs Division, please visit http://www.wipo.int/sme.  


WIPO Unveils New Logo  

WIPO unveiled its new logo on April 26, 2010 – a date which marks the 40th anniversary of the entry into force of the WIPO Convention and the 10th anniversary of World Intellectual Property Day. The new logo forms the cornerstone of a new visual identity for the Organization, in line with the new directions being taken to keep pace with the rapid evolution of intellectual property in the 21st century.  
The new logo reflects the Organization’s dynamism and innovative spirit, and is a powerful symbol of WIPO’s revitalization and strategic reorientation. It is based on a graphic representation of the WIPO headquarters’ building, an iconic structure familiar to all WIPO member states and stakeholders. The color blue links the Organization with the United Nations. The seven curved lines represent the seven elements of IP, as set out in the WIPO Convention: literary, artistic and scientific works, performances of performing artists, phonograms, and broadcasts, inventions in all fields of human endeavor, scientific discoveries, industrial designs, trademarks, service marks, and commercial names and designations, protection against unfair competition, and all other rights resulting from intellectual activity in the industrial, scientific, literary or artistic fields.   

World Intellectual Property Day 2010 - Innovation - Linking the World

This year’s World Intellectual Property Day on April 26, 2010, which also marks WIPO’s 40th anniversary, focuses on how innovation technologies have created an interlinked and global society. World Intellectual Property Day is an annual event around which WIPO’s member states organize a range of activities to raise public awareness about the role of intellectual property (IP) in daily life, and to celebrate the invaluable contributions made by innovators and creators across the globe. In his message to mark the day, WIPO Director General Francis Gurry highlights the role of the IP system in the development and diffusion of these technologies Video 

WIPO to Provide Dispute Resolution Services for TV Show Format Industry  

WIPO’s Arbitration and Mediation Center (WIPO Center) and the Format Recognition and Protection Association (FRAPA) are to join forces later this month in providing alternative dispute resolution services to address problems of format plagiarism or the unauthorized copying of television (TV) formats, such as those used for game, reality or talent shows and sitcoms. Programs using these formats are often remade in different markets using local parties. While the format industry is flourishing and the trade in TV formats is growing, the industry is characterized by fierce competition and frequent disputes. These disputes often relate to the unauthorized use of formats owned by third parties and can be difficult to resolve in court because of differences in relevant national laws in this area. Under the new collaboration, the WIPO Center will take on FRAPA’s existing mediation activity and will administer TV format-related disputes filed under the WIPO Mediation and Expedited Arbitration Rules for Film and Media.  


 New CD-ROMs Release of IP PANORAMA TM Multimedia Toolkit   

WIPO has recently published the learning point book, together with the new CD-ROMs of the IP PANORAMA TM multimedia toolkit which further contains the revised Module 1 and two new modules on (1) Valuation of IP Assets and (2) Trademark Licensing - (Modules 11 and 12).
For receiving a copy of the new CD-ROMs and/or the learning point book send an email to sme@wipo.int providing your full postal address, including telephone number.  


Modeling Strategic Actor Relationships to Support Intellectual Property Management  

This paper outlines an approach to modeling and analyzing IP management issues, based on an intentional and social ontology that is centered around strategic actor relationships.

IPeuropaAware’s New Publications  

IPeuropAware has recently published two study papers under Work package 1 in the IPeuropAware project. The first is “ Planning Local Actions for Intellectual Property Awareness and Enforcement Services,” which analyzes the existing services of national patent offices in the 20 EU member states partner countries in order to recommend them new awareness raisingand enforcement related services, with special regard to the IPawareness level and enforcement practice ofSMEs. The second is “ Supply and Demand of Intellectual Property Rights Services for Small and Medium-sized Enterprises: A Gap Analysis,” In this paper the Danish Patent and Trademark Office analyzes the gap between support services related to IP available to SMEs and the demand for such services.

Annual Survey in 2009 of GEM  

The Global Entrepreneurship Monitor (GEM) 2009, an annual survey to test the business spirit in 54 countries, highlighted that 83.5% of Brazilian entrepreneurs are not interested in innovating, against 5.4% of entrepreneurs who think that their products or services are innovative. The remaining 11.1% think that they can offer some innovative product. During the presentation of the GEM 2009, the President of the SEBRAE, Brazil underscored the importance of innovation. According to him, the challenge for Brazil is to bring knowledge to micro and small enterprises, making them more innovative, to promote the generation of employment, income and wealth for the country. The way to do this is by offering more education in innovation. SEBRAE he said should take action along with industry and academia.

Economy Pulse Check: Valuation, Finance, and Exchange of Intellectual Property  


PME : Osez la Propriété Intellectuelle !  


Linking Intellectual Capital and Intellectual Property to Company Performance  

In this article, Laury Bollen, Philip Vergauwen and Stephanie Schnieders analyze the role of IP in the relationship between intellectual capital (IC) and firm performance, based on an empirical analysis, and points out that IP is an important asset of companies and was meant to increase the awareness among management for IC in general and for certain parts of IC in particular.

IP Healthcheck Series – Agreeing a Price for IPRs  

This booklet forms part of our IP Healthcheck series, a suite of booklets and online tools for business which have been developed to help SMEs identify their intellectual assets and advise them how best to exploit and protect the intellectual assets.

Intellectual Property Management of Biotechnology Start-ups and Companies in Japan  

In this paper, Saiki, Tomoko and Takahashi, Toru analyze IP management including IP information management of biotechnology start-ups or companies in Japan. They claim that biotech start-ups should develop networks and form close ties with large companies, especially as customer companies.

Intellectual Property Management; A Practical Guide for Electrical and Electronics related Industries  


Technology Due Diligence: More than a Survey of IP  



The SMEs Division welcomes voluntary contributions of articles, case studies, news items, useful links and relevant information concerning forthcoming events of interest to entrepreneurs and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to sme@wipo.int.
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The past issues of this newsletter, since August 2001, may be accessed here.
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