WIPO SMEs Newsletter March 2010
By the SMEs Division of the World Intellectual Property Organization (WIPO)
WIPO SMEs Newsletter is a monthly e-publication providing readers with useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations featured on our web site. We hope you will find it useful and informative. We encourage you to share the newsletter or items of interest with friends and colleagues. For past issues and information on the activities of the SMEs Division, please visit http://www.wipo.int/sme.
NEWS
Official Release of the Arabic Version of IP PANORAMATM Multimedia Toolkit
The Arabic version of the first ten modules of the IP PANORAMATM multimedia toolkit was officially launched at the LAS-WIPO-KIPO Arab Regional Symposium on the Strategic Use of IP in Business, which was held on March 17 and 18 in Cairo, Egypt.
The IP PANORAMA™ multimedia toolkit is an advanced e-learning tool on intellectual property (IP) for business with a very user-friendly interface. It has an animation-based story-line for effectively communicating the key messages concerning different aspects of intellectual property asset management in each of its 12 modules. It explains in layperson’s terms the practical relevance and strategic uses of different aspects of the IP system for business and its potential role in enhancing competitiveness and boosting profits. The four sets of learning points in each module convey a vast amount of knowledge which can be grasped by anyone, including those who have no prior knowledge of the intellectual property system.
The currently available 12 modules of the IP PANORAMATM multimedia toolkit were developed jointly by WIPO, the Korean Intellectual Property Office (KIPO) and the Korean Invention Promotion (KIPA). Encouraged by the successful launch of the first ten modules in 2007 and the subsequent use of the original English language version of the IP PANORAMATM multimedia toolkit, it was decided to create other UN language versions. The Arabic version is the first of the other UN language versions. The French and Spanish versions are being created, also in partnership with KIPO and KIPA, and are expected to be officially launched in the first quarter of 2011. The English and Arabic version of the IP PANORAMATM multimedia toolkit is currently availableathttp://www.wipo.int/sme/en/multimedia/andhttp://www.ippanorama.com/ar/.
The IP PANORAMATM multimedia toolkit is being used for self learning as well as for teaching and training purposes by a wide variety of institutions including face to face, distance learning and blended university programs for a wide variety of university courses and executive programs. Not for profit institutions are permitted to host the 12 modules of the IP PANORAMATM multimedia toolkiton their respective intranets on mutually agreed terms and conditions which do not require any payment to WIPO and/or KIPO, the joint owners of the copyright in the multimedia product. For-profit institutions will have to pay. All interested institutions may write to sme.mail@wipo.int to obtain further information.
TRAINING/LEARNING RESOURCES ON IP ASSET MANAGEMENT
New CD-ROMs Release of IP PANORAMATMTM Multimedia Toolkit
WIPO has recently produced new CD-ROMs of the IP PANORAMATM multimedia toolkit which further contains the revised Module 1 and two new modules on (1) Valuation of IP Assets and (2) Trademark Licensing - (Modules 11 and 12).
For receiving a copy of the new CD-ROMs send an email to sme@wipo.int providing your full postal address, including telephone number.
Ecuadorian Nationally Customized Versions of the four IP for Business Publications “Making a Mark”, “Looking Good”, “Inventing the Future” and “Creative Expression” Published
The Instituto Ecuatoriano de la Propiedad Intelectual (IEPI) of Ecuador published the customized versions of the four WIPO publications entitled, “ Making a Mark”, “ Looking Good”, “ Inventing the Future ” and “ Creative Expression”.
Ecuadorian Nationally Customized Version of A Stitch in Time (IP Guide for Textiles) Published
The customized version of the WIPO textile guide is, “here”.
LINKS
IP Toolkit: Understanding the Tools Critical for Continued U.S. Competitiveness in the Global Knowledge Economy
This document is part of an Intellectual Property Toolkit prepared by BayhDole25 Inc. which is dedicated to providing educational resources about intellectual property and technology transfer issues. It recommends a strategy that the U.S.A. should follow to remain competitive in the life sciences in the 21st century. It has two cases studies: (1) Golden Rice: The Essential Role of IP Protection in Collaboration and Innovation; and (2) Streptomycin: The Importance of IP Protection to Move from Bench to Market.
Mapping Patents to Products - Why Should You Care?
From Acorns to Oak Trees: How Patent Audits Help Innovations Reach Their Full Potential
In this article, Susan E Cullen presents some thoughts on developing an IP management roadmap that makes financial sense. She looks at some ways to audit an existing IP portfolio, as well as how simultaneously to gain necessary competitive intelligence to help intangible assets reach their fullest potential within the confines of a tightly managed company.
Innovative Intellectual Property Strategies to Grow your Business Value - A Consumer Product Company’s Costly Patent Lesson: It’s Not Enough to Protect the Invention, the Innovation Must Also be Patented
Australian Government – Advisory Council on IP – Post Grant – Patent Enforcement Strategies – Final Report
Advisory Council on IP (ACIP) of Australia has recently published a report on issues relating to post-grant patent enforcement strategies to benefit the Australian economy by assisting patentees to effectively enforce their patent rights. The report’s primary focus has been on improving non-court-based enforcement strategies because ACIP believes this offers the best opportunity to make significant improvements that will particularly benefit Australian SMEs. ACIP makes a number of recommendations, the most significant being the establishment of an IP dispute resolution centre (IPDRC) within IP Australia.
Vital Requirements and Strategies for Community Trade Mark (CTM) Registration
For anyone interested in registering a community trade mark, there are some very useful tips here.
Maximizing the Contribution of IP Rights (IPRs) to SME Growth and Competitiveness
In this report, Stuart Macdonald, Tim Turpin and Amelia Ancog investigate the current and potential role of intellectual property rights (IPR) to support the growth and competitiveness of small and medium sizes enterprises in the ASEAN. The evidence from the ASEAN and elsewhere shows that the process through which IPR contributes to the success of SMEs is complex and needs to be understood in the context of business strategy and the ways technology is transferred and used by the SMEs. One of the key lessons is that national policies for promoting SME development are most successful when a number of development factors are aligned. While IPR is one of these factors, maximizing their contribution to the growth and development of SMEs in the ASEAN requires matching the various components of IPR regimes to different levels and stages of firm development in different national economic contexts.
NASA, Intellectual Property Management
FORTHCOMING EVENTS
Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indications, April 19 to 22, 2010, in Geneva
For more details, see at http://www.wipo.int/meetings/en/details.jsp?meeting_id=19685.
Committee on Development and Intellectual Property (CDIP), April 26 to 30, 2010, in Geneva
For more details, see at http://www.wipo.int/meetings/en/details.jsp?meeting_id=19686.
NOTE:
The SMEs Division welcomes voluntary contributions of articles, case studies, news items, useful links and relevant information concerning forthcoming events of interest to entrepreneurs and SMEs for inclusion in future issues of this newsletter; contributions may be sent by email to sme@wipo.int.
If you have received this newsletter from someone and would like to subscribe yourself, then simply send an e-mail to sme@wipo.int with "subscribe" as the subject, and indicate your language preference (English, French, Spanish, Arabic, Chinese or Russian).
Copyright (c) 2010 World Intellectual Property Organization (WIPO), 34, chemin des Colombettes, 1211 Geneva, Switzerland
