IP PANORAMA™, an advanced e-learning tool on intellectual property (IP) for business, is an interactive and user-friendly multimedia product which explains in layperson’s terms the practical relevance and strategic uses of different aspects of the IP system for business and its potential role in enhancing competitiveness and boosting profits. The original product consisting of 10 modules which dealt with patents, trademarks, designs, copyright and related rights and trade secrets as well as patent information, licensing, e-commerce, international trade and IP audit was released in September 2007 and has been received with a great deal of interest and appreciation from a wide range of viewers, especially from SMEs, SMEs support institutions, and academia. IP PANORAMA™ was developed jointly by WIPO, the Korean Intellectual Property Office (KIPO) and the Korean Invention Promotion (KIPA). Based upon and encouraged by the successful use of the original launch of IP PANORAMA™, two new modules; IP Valuation and Trademark Licensing have been added.
The twelve modules of IP PANORAMA™ can be run from the website of the World Intellectual Property Organization (WIPO) at http://www.wipo.int/sme/en/multimedia/ and from the website of the IP Academy (http://www.ipacademy.net/ipeng/) which is operated by KIPO and KIPA.
The product is currently available in English and is to be translated into all the official languages of the United Nations. Currently it is being translated into Arabic. WIPO and KIPO are ready to support educational institutions, enterprises, or IP-related organizations in translating or adapting IP PANORAMA™ to their specific needs.