IP PANORAMA was designed to help small and medium-sized enterprises (SMEs) utilize and manage intellectual property (IP) in their business strategy. It was developed jointly by the Korean Intellectual Property Office, the Korea Invention Promotion Association and WIPO under a project entitled, ‘The Joint Development of E-learning Content’ from 2004 to 2007.
In the past, most IP education materials had a legal orientation, even though businesses had a real need for a business-oriented IP education. IP PANORAMA increases awareness of IP issues among the business sector and a wide range of university students by providing practical knowledge about using IP for business success.
IP PANORAMA relies on a brand new instructional design strategy based on ‘Storytelling’, along with educational technology. The learning content of each module was designed with a practical story regarding IP in mind. It is informative as well as interesting. Moreover, it deals with IP issues from a business perspective, focusing especially on the situation of SMEs.