Case Studies: Marketing
- Industrial Property Mistakes can be Expensive - the Experience of Alba Confecciones (Cuba) (March 30, 2006)
- Commercialization of Invention Before the Grant of Patent - The Case of a Matrix Heat Recovery Unit - MHRU (India) (June 1, 2005)
- Bubbles, Brains and Bright Ideas- Descorjet S.A. (Argentina) (March 1, 2005)
- The Power of Brands - I.L.A.R. (Italy) (August 4, 2004)
- Chirimoya Cumbe -The Value of a Name (Peru) (March 27, 2004)
- Dairy By-Products - APDL Cajamarca (Perú) (March 27, 2004)
- Nice & Clean - Saigon Cosmetics Corporation (SCC) (Vietnam) (March 27, 2004)
- Queensland Tourist & Travel Corporation Stands by their Trade Marks (Australia) (March 27, 2004)
- The First Italian Designer Apple - Melinda Consortium (Italy) (March 27, 2004)
