World Intellectual Property Organization

Making a Mark

This guide is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.  

Available in Flash and PDF
(Also available in PDF in Arabic, Chinese, French, Italian, PortugueseRussian and Spanish)

Guidelines for Customization in Arabic, Chinese, English, French, Portuguese, Russian and Spanish

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