Conference on Intellectual Property Rights for SMes
in cooperation with WIPO and the Turkish Patent Institute
Istanbul, January 10 to 11, 2005
PROVISIONAL PROGRAM prepared by the International Bureau of WIPO [PDF]
USING THE INTELLECTUAL PROPERTY SYSTEM FOR ENHANCING THE COMPETITIVENESS OF SMES Ms. Cherine Rahmy, Counsellor, SMEs Division, World Intellectual Property Organization [WIPO] [PPT]
MARKETING AND BRANDING STRATEGIES: USE OF TRADEMARKS, GEOGRAPHICAL INDICATIONS, AND INDUSTRIAL DESIGNS FOR BUSINESS SUCCESS: CASE STUDIES Ms. Vivien Irish, Consultant Patent Attorney, London, United Kingdom [PPT]
BUILDING A COMPETITIVE EDGE: PROTECTING INVENTIONS BY UTILITY MODELS AND/OR PATENTS: CASE STUDIES Mr. Karl Rackette, European Patent Attorney, Rackette Partnerschaft Patentänwalte, Freiburg, Germany [PPT]
KEEPING CONFIDENCE: PUTTING IN PLACE A TRADE SECRET PROTECTION PROGRAM Ms. Rahmy [PPT]
COPYRIGHT AND RELATED RIGHTS ISSUES FOR SMES Mrs. Irish [PPT]
COMPETITIVE INTELLIGENCE: EXPLOITING THE POWER OF PATENT INFORMATION Mr. Karl Rackette [PPT]
LEVERAGING IP ASSETS: ROLE OF IP IN IMPROVING ENTERPRISE PROFITABILITY THROUGH DIRECT EXPLOITATION, LICENSING, FRANCHISING, AND/OR MERCHANDISING, AND DEVELOPING OTHER TYPES OF STRATEGIC BUSINESS RELATIONSHIPS: CASE STUDIES Ms. Irish [PPT]]
BEST PRACTICES FOR RAISING AWARENESS, USE AND EXPLOITATION OF IP ASSETS Mr. Guriqbal Singh Jaiya, Director, SMEs Division, WIPO [PPT]
IP ISSUES IN OUTSOURCING AND EXPORTS: THE CHALLENGES Mr. Rackette [PPT]
ACCOUNTING AND VALUATION OF INTELLECTUAL PROPERTY ASSETS: IMPORTANCE, METHODS AND CHALLENGES Mr. Jaiya [PPT]
INTEGRATING IP IN THE BUSINESS PLAN AND STRATEGY: IDENTIFYING, PROTECTING, DEVELOPING, MANAGING AND AUDITING IP ASSETS Ms. Rahmy [PPT]
ROLE OF IP IN BENEFITING FROM UNIVERSITY-INDUSTRY PARTNERSHIPS: INCUBATORS AND IP: NATIONAL AND INTERNATIONAL PERSPECTIVES Mr. Jaiya [PPT]
