Orientation Program on Intellectual Property for Management Studies for Management Students of Indian Institute of Management (IIPM)

Geneva, September, October, 2005 and February, June, July and September, 2006

PROGRAM

9.30 - 10.00 Registration
10.00 - 11.00 Theme I: Overview of WIPO
  Speakers:
  • ppt  Mr. Guriqbal Singh Jaiya, Director, Small and Medium-Sized Enterprises (SMEs) Division
  • ppt Ms. Cathy Jewell, Senior Information Officer, Media Affairs and Public Section, WIPO
  Reading Material:
11.00 - 12.00 Theme II:  Laying the Foundation:  Managing Trade Secrets
 

Speaker:

  • ppt Mrs. Lien Verbauwhede, Consultant, SMEs Division
  Reading Material:
14.00 - 14.30 Theme III:  Distinctive Signs and Marketing (Trademarks, Industrial Designs and Geographical Indications)
 

Speaker:

  • ppt Mrs. Lien Verbauwhede
  Reading Material:
12.00 - 13.00 Theme III:  Building a Competitive Edge: Protecting Inventions by Patents and Utility Models; Introduction to Patent Information
 

Speaker:

  • ppt  Mr. Esteban Burrone, Program Officer, Intellectual Property and Economic Development Division, WIPO
  Reading Material:
13.00 - 14.00 Lunch Break
14.30 - 15.00 Theme V:  Valuation of Intellectual Property
 

Speaker:

  • ppt Mr. Christopher Kalanje, Consultant, Creative Industries Division
  Reading Material:
15.00 - 16.00 Theme VI: Leveraging Patents to Finance Life Sciences Companies
 

Speaker:

  • ppt Ms. Roya Ghafele, Economist, Life Sciences Program, Traditional Knowledge Division, WIPO
  Reading Material:

 

16.00 - 17.00 Theme VII:  Intellectual Property and Harnessing Creativity in Creative Industries
  Speakers:
  • ppt Mrs. Lien Verbauwhede
  • ppt  Mr. Christopher Kalanje, Consultant, Creative Industries Division, WIPO
  Reading Material:
  • Copyright and Related Rights
  • Copyright Protection: Reaping the Benefits of Literary or Artistic Creativity [PDF]
  • Business Success, Copyright and the Digital Environment [PDF]